Franchise Update selects article-format franchise recruitment website as best in franchise industry
Franchise Update awarded VooDoo BBQ the 2013 STAR award for the best franchise recruitment website in the franchise industry at its annual Franchise Leadership & Development Conference awards dinner in Atlanta.
The STAR awards recognize excellence in lead generation, recruitment and industry-wide best practices in the franchise industry. Awards are given in three categories: Website, Telephone and Overall Performance, and the winners are recognized at the annual banquet held during the Franchise Leadership & Development Conference.
VooDoo BBQ’s website, built by Franchise Performance Group, is a state-of-the-art, article-format website designed to increase the engagement level of visitors and convert visitors to franchise leads at a high rate.
VooDoo BBQ’s website generates franchise leads at an average of 5.4%, far above the industry norm.
“Our franchise recruitment website has played a significant role in our expansion since we launched it in 2012,” said Chad Tramuta, VP of Franchise Development for VooDoo BBQ & Grill. “Franchise Performance Group gave us a website that helps us compete against some much larger systems, and we generate both higher numbers of and higher quality franchise leads.”
Franchise Performance Group helps build worthy, iconic franchise brands by improving their ability to recruit franchise buyers through high-performance franchise recruitment websites, franchise lead generation strategies, franchise SEO and PPC, franchise development budgeting, outsourced franchise sales and a range of franchise development coaching. FPG clients include Menchie’s, PostNet, Marco’s Pizza, Chem-Dry Carpet Cleaning, Huddle House and many others.
VooDoo BBQ’s site is different from the recruitment websites that are common in the franchise industry. Using long-form articles written by professional business journalists skilled at brand storytelling, the website captures interest and keeps visitors engaged until they satisfy their appetite for franchise information.
“VooDoo BBQ has a great story to tell, and using an article-format franchise recruitment website helps them stand out against much larger BBQ brands,” said Thomas Scott, Franchise Performance Group’s lead generation specialist. “VooDoo’s excellent expansion is a direct result of the website and lead generation efforts. Recruiting franchise buyers in the Engagement Age demands a much richer and deeper website, and we are pleased to see the industry recognize this.”
Several other Franchise Performance Group clients also placed in the STAR awards including Huddle House for fastest response time and PostNet for franchise development social media.