Based on the content they consumed, revisited, and pored over, we can say with confidence that franchise buyers want to have a strong understanding of both the business model and the culture of your brand. They want to see the numbers. But they also want to see the humanity within the business. They want stories.

Here’s the core of what our franchise information websites deliver:

• An explanation of your business model
• Details about the support you offer franchisees
• An examination of costs and potential ROI
• A sense of your brand’s culture
• Storytelling that focuses on your franchisees and leadership, particularly in ways that illustrate the points listed above
• SEO so your site is likely to rank high in search results
• Research pages that examine core questions people ask when buying franchises
• A News & Blog section that can be used to provide frequent updates
• Clear calls-to-action that boost the percentage of visitors who become leads
• Mobile- and desktop-friendly designs that are based on user behavior

FPG will analyze your brand, buyer archetypes, goals and budget to determine what platforms from this listing should be used and how.