Outsourced franchise sales & recruitment
WE'RE EXPERTS AT FRANCHISE DEVELOPMENT
FPG’s team has more than 100 years of combined experience recruiting franchisees, and we’ve helped clients close more than 4,000 franchise agreements.
CEO Joe Mathews started his career at Subway in the 1980s when it was still a regional chain with about 500 locations and helped it explode into an iconic national brand. He founded FPG in 2002 to provide coaching and data-driven sales processes to franchise development departments.
In addition to training franchise development teams, we also provide outsourced sales solutions. We’ve provided additional sales professionals to assist some of the largest brands in the industry, such as Sports Clips, BrightStar Care, Marco’s Pizza, and Fantastic Sam’s. We’ve also acted as a complete outsourced franchise development department for dozens of brands.
FPG includes a full digital marketing agencythat specializes in franchise recruitment, and uses modern marketing tools to help brands reach more buyers — not just leads.
Our toolkit includes:
- Google advertising (display, CPC and retargeting)
- Bing advertising (CPC and retargeting)
- Facebook advertising (display and retargeting)
- LinkedIn advertising (sponsored content, InMail, and conversation-based ads)
- Search Engine Optimization (SEO)
- YouTube advertising Streaming Channel ads (Hulu, Pluto, Tubi, etc.)
- Programmatic advertising Geo-targeting
Lead nurture emails and texts
The challenges we solveFinding experienced franchise recruiters. There were over 4,000 franchise brands operating in the U.S. in 2020. One of the biggest challenges for franchisors is finding experienced franchise recruiters who can close deals.
Improving the ROI of your franchise development efforts
By effectively managing your sales pipeline, FPG’s recruiters can help you close more deals and book more revenue, improving the ROI of your franchise recruitment efforts.
By understanding how various marketing efforts are translating into deals, we can lower the cost-per-acquisition of your franchise development advertising and direct dollars to the most effective marketing channels.
We can also save brands money. Many emerging and mid-sized franchise brands do not need a full-time senior-level franchise development director. We provide incremental staffing solutions to help brands access expert talent that fits their needs and budgets.
FPG’s team operates at an executive level and can manage all aspects of your franchise development. That includes managing and coaching junior recruiters (yours or ours), providing board-ready reports, and handling franchise marketing efforts. That includes managing relationships with franchise portals, brokers, and third-party advertising partners. Instead of managing a dozen vendors, you only need to keep track of one — us.