Outsourced franchise sales & recruitment
WE'RE EXPERTS AT FRANCHISE DEVELOPMENT
FPG’s team has more than 100 years of combined experience recruiting franchisees, and we’ve helped clients close more than 4,000 franchise agreements. We can manage the whole franchise sales process from the moment the lead is generated to the moment the franchise agreement is signed. FPG recruiters follow a proven process, perfected over thousands of franchise sales transactions and 140 brands.
FPG offers outsourced franchise development solutions for franchisors. FPG can manage the franchise development in whole (lead generation, outsourced franchise sales, leadership, strategy, and budgeting) or in part. FPG has a digital agency to generate quality franchise buyers as well as C-level contacts with all major franchise broker groups including FranNet, Franchoice, FranServe, TES, IFPG, BAI, and others.
We’ve offered our franchise sales expertise to some of the largest brands in the industry, such as Subway, Sports Clips, BrightStar Care, Marco’s Pizza, and Great Clips, and College Hunks. We had helped our 140 clients close thousands of deals.
FPG includes a full digital marketing agencythat specializes in franchise recruitment, and uses modern marketing tools to help brands reach more buyers — not just leads.
Our toolkit includes:
- Google advertising (display, CPC and retargeting)
- Bing advertising (CPC and retargeting)
- Facebook advertising (display and retargeting)
- LinkedIn advertising (sponsored content, InMail, and conversation-based ads)
- Search Engine Optimization (SEO)
- YouTube advertising Streaming Channel ads (Hulu, Pluto, Tubi, etc.)
- Programmatic advertising Geo-targeting
Lead nurture emails and texts
The challenges we solveFinding experienced franchise recruiters.
Improving the ROI of your franchise development efforts
By effectively managing your sales pipeline, FPG’s recruiters can help you close more deals and book more revenue, improving the ROI of your franchise recruitment efforts.
By understanding how various marketing efforts are translating into deals, we can lower the cost-per-acquisition of your franchise development advertising and direct dollars to the most effective marketing channels.
We can also save brands money. Many emerging and mid-sized franchise brands do not need a full-time senior-level franchise development director. We provide incremental staffing solutions to help brands access expert talent that fits their needs and budgets.
FPG’s team operates at an executive level and can manage all aspects of your franchise development. That includes managing and coaching junior recruiters (yours or ours), providing board-ready reports, and handling franchise marketing efforts. That includes managing relationships with franchise portals, brokers, and third-party advertising partners. Instead of managing a dozen vendors, you only need to keep track of one — us.