Reasons to Consider FPG
Now and into the foreseeable future, franchisors will continue to experience a disruption in their ability to recruit a steady stream of quality franchise candidates with the skills, capital, and experience necessary to drive the brand forward.
This market disruption, caused by multiple limiting factors working in sync, will only become more pronounced over the next few years. In no particular order, these factors are:
- Oversaturation of franchisors
- Fewer franchise candidates entering the market
- Hundreds of new franchise concepts emerge each year
- Decrease in business starts
- Stock market outperforming the financial returns of most franchise opportunities
- Inefficiency of lead generation options
We help franchisors identify and articulate their value proposition as a franchise opportunity. We target specific franchisee candidates who value what the franchisor offers and have what it takes to win as a franchisee.
We concentrate advertising dollars in the areas we know target franchise candidates are looking for a business like the franchisor’s, therefore generating the greatest return on advertising dollars.
We help franchisors recruit top quality talent and avoid recruitment errors that can lead to potential failures of your franchisee partners.
In any given year, FPG helps clients recruit 200-400 new franchisees.
