Experience. Talent. Dedication.


Franchise Performance Group provides marketplace intelligence and transformative intellectual property and processes that enable franchisors and franchisees to work together to build iconic brands.


What we do

We work with executive management teams to develop capital strategies, economic and organizational plans, education, and renewable cultures that enable growth while strengthening franchisor-franchisee relations.

We also provide recruiting and digital marketing services that help brands attract franchisees who fit their cultures and who have a strong likelihood of working within the framework of the brand.

Franchise Performance Group’s team has more than 100 combined years of franchising experience as franchise executives, multi-unit franchisees, banking, private equity, mergers and acquisitions, recruitment, and digital marketing.

We have authored numerous books on franchising, including Street Smart Franchising, Franchise Sales Tipping Point, Creating a Franchise Sales Breakthrough – Guaranteed and Developing Peak Performing Franchisees. We have devoted our careers to helping franchisors master the art of building great businesses that help franchisees achieve their goals.

FPG will analyze your brand, buyer archetypes, goals, and budget to determine what platforms from this listing should be used and how.


FPG includes a full digital marketing agency

that specializes in franchise recruitment, and uses modern marketing tools to help brands reach more buyers — not just leads. 

Our toolkit includes:

  • Google advertising (display, CPC and retargeting)
  • Bing advertising (CPC and retargeting)
  • Facebook advertising (display and retargeting)
  • LinkedIn advertising (sponsored content, InMail, and conversation-based ads)
  • Search Engine Optimization (SEO)
  • YouTube advertising Streaming Channel ads (Hulu, Pluto, Tubi, etc.)
  • Programmatic advertising Geo-targeting
  • Geo-targeting
  • Geo-fencing
  • Geo-framing
  • Copywriting
  • Video production
  • Lead nurture emails and texts
  • E-blasts
FPG will analyze your brand, buyer archetype, goals and budget to determine what platforms from this listing should be used and how.