About Us

Experience. Talent. Dedication.

We know better than anyone that franchise marketing is very different from consumer marketing. We help franchisors and franchisees build iconic brands.

A seasoned team of industry professionals.

Specializing in driving franchisee recruitment growth for franchisors, we work with executive management teams to develop the strategies and tactics that enable franchisors to grow while strengthening franchisor-franchisee relations.
FPG does this by providing recruiting and digital marketing services that help brands attract franchisees who fit their culture and who have a strong likelihood of succeeding within the framework of the brand.
 
Our team has more than 120 years of combined franchising experience as franchise executives, multi-unit franchisees, recruiters and digital marketers.
 
FPG will analyze your brand, buyer archetypes, goals and budget to determine what platforms should be used and how.
 
We wrote the book on franchising — our founder has written five of them, actually, including the Amazon best-seller Street Smart Franchising. Get your free downloadable copy here. We have devoted our careers to helping franchisors master the art of building great brands that help franchisees achieve their goals.

What our

Clients say
"Based on one of our partner's previous experiences with FPG, we brought in FPG to evaluate our franchisee recruitment tactics from stem to stern. We were happy with the actionable information provided and plan on using FPG on an ongoing basis."
Doug Flaig President, Stratus Building Solutions

"FPG was a passionate, creative, and flexible partner in helping TOGO'S to achieve its franchise sales goals."

Greg Lunde, CEO, Togo's Sandwiches

"We brought in FPG to evaluate our content and systems against industry best practices. We implemented their advice and took other necessary actions, and are now on track to meet or exceed objectives this year."

Roger Lewis, CEO, CMIT Solutions

"For more than 20+ years I have been extremely impressed with FPG’s franchise sales experience and results. Whether it’s generating leads, training franchise development teams, or executing in-house development roles, FPG delivers. Even more important than their performance, is that they do it the right way. The FPG team consistently behaves with integrity and class."

Rob Goggins, President, Great Clips, Inc.
"Marco’s has since become one of the fastest growing pizza chains in the highly competitive $40 billion pizza category. During that time, Marco’s grew from 375 locations to over 900 locations in 3 countries. System sales grew from $221 million to over $700 million. Royalty revenue increased from $10 million to about $27 Million. Marco’s recommends FPG as a strategic partner."
Jack Butorac, CEO, Marco's Pizza
"In 2015 College Hunks hired FPG as a growth partner to accelerate franchisee recruitment. FPG helped establish College Hunks’ value proposition as a franchise opportunity. FPG developed and executed a lead generation and lead nurturing strategy, which created a breakthrough in lead generation results. FPG designed a franchisee recruitment process and staffed with 2 full-time FPG recruiters and a fractional department leader."
Nick Friedman, CEO/Co-Founder, College Hunks Hauling Junk
"Based on one of our partner's previous experiences with FPG, we brought in FPG to evaluate our franchisee recruitment tactics from stem to stern. We were happy with the actionable information provided and plan on using FPG on an ongoing basis."
Doug Flaig President, Stratus Building Solutions

FPG

Milestones

20 years +

in business

150 +

The number of clients we've helped

40% +

Of our clients are still listed in Entrepreneur 500

$1 Billion

The amount our clients have realized in enterprise value