FPG was founded by Joe Mathews in 2002 to help franchisors improve their franchise development efforts. FPG instills a recruitment philosophy into its client brands, knowing that not every franchisee is equal and not every royalty dollar has the same margin attached to it.  High performing franchisees pay the most royalties and consume the least resources.  Underperforming franchisees pay the least and consume the most.  Too many underperforming franchisees create a turnaround situation and destroy enterprise value for franchisors and other franchisees.

FPG created a proven advertising system and approach franchisors use to promote their brands and attract quality candidates. FPG creates intelligent content which educate franchise candidates on the brand and what it takes to win as a franchisee.  Lastly, FPG helps franchisors manage a mutual investigation process to help both the franchisor and candidate determine fit.  FPG possesses the discernment about who would make a quality franchisee and who wouldn't, and the discipline to make those decisions.

We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.

We’ve worked with more than 140 brands to help them achieve breakthroughs. We offer a premium service, providing a high-touch, consultant-driven approach towards lead generation and franchisee recruitment. As a result, half of our clients entered or remain in the Entrepreneur 500.