Expert Franchise Lead Generation and Franchise Sales
YOUR FULL-SERVICE OUTSOURCED FRANCHISE DEVELOPMENT SOLUTION
You need a franchise lead generation team that understands sales. You need a franchise sales team that understands digital marketing. We can provide both.
We’ve worked with more than 140 brands over 23 years to help them achieve breakthroughs, providing a high-service, consultant-driven approach. We are long-term strategic growth partners. Our clients feel we understand their brand like they do. We aggregated over 100 years of combined franchise sales experience into our processes, systems, and approach. As a result, half of FPG clients have entered or remain in the Entrepreneur 500.
Services
Franchise Digital Marketing & Lead Generation
Of the 1-2 million people a year who become a franchise candidate, FPG and FRANdata estimates only 13,000 to 20,000 invest. To grow an iconic brand, your franchise lead generation efforts need to be focused on attracting these 13,000-20,000 buyers.
Franchise Sales Consulting and Outsourced Franchise Sales
Turn more leads into deals. FPG provides franchisors a proven franchise sales system, training and support. We also offer full outsourced franchise sales solutions to help franchisors ramp up fast.
Franchise Website Design & Development
Your franchise opportunity website is the most important tool in your franchise sales toolbox. FPG websites are designed by franchise sales experts to convert leads into franchise buyers.
Strategy & Consulting
We've worked with more than 140 franchisors and are adept at helping executive teams overcome obstacles so their brand can reach its full potential. We can help you achieve sustainable growth.
Franchise Sales Process Design
The FPG franchisee recruitment process is designed to keep your company’s conversations focused on the candidate, offer the recruiters the structure and content needed to be effective, and give management the metrics to track their performance.
Sales Force Management
We've worked with more than 140 franchisors and are adept at helping executive teams overcome obstacles so their brand can reach its full potential. We can help you achieve sustainable growth.
Snapshot
- 100+ combined years of franchise development experience
- High-service, consultant-driven approach
- Full outsourced development solution or support for your existing team
- Lead generation, outsourced recruitment and coaching, data-driven breakthroughs
Effective recruiting is critical for the growth of any franchise brand, but it’s also a niche skill within the business world.
FPG was founded by Joe Mathews in 2002 to help franchisors improve their franchise development efforts. We saw the franchisors mistakenly saw their franchisee recruiters as "sales," rather than "talent acquisition." FPG instills a recruitment philosophy into its client brands, knowing that not every franchisee is equal and not every royalty dollar has the same margin attached to it. High performing franchisees pay the most royalties and consume the least resources. Underperforming franchisees pay the least and consume the most. Too many underperforming franchisees create a turnaround situation and destroy enterprise value for franchisors and other franchisees.
FPG created a proven advertising system and approach franchisors use to promote their brands and attract quality candidates. FPG creates intelligent content which educate franchise candidates on the brand and what it takes to win as a franchisee. Lastly, FPG helps franchisors manage a mutual investigation process to help both the franchisor and candidate determine fit. FPG possesses the discernment about who would make a quality franchisee and who wouldn't, and the discipline to make those decisions.
We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.
We’ve worked with more than 140 brands to help them achieve breakthroughs. We offer a premium service, providing a high-touch, consultant-driven approach towards lead generation and franchisee recruitment. As a result, half of our clients entered or remain in the Entrepreneur 500.
Clients we work with
