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  2. NEWS FROM FPG→
  3. Featured Insight

Slow websites kill franchise sales

Franchise Performance Group October 1, 2020 Featured Insight

Users have no patience for slow websites. Optimizing the speed of …

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Franchise Sales Performance Data for 2020

admin June 26, 2020 Featured Insight

Highlights from FranConnect’s annual Franchise Sales Index report Want to know …

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Who wants to buy your franchise? One (or more) of these 10 personas

admin June 12, 2020 Featured Insight

Defining franchise buyer personas Franchise buyers now spend two-thirds of their …

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Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox

admin June 11, 2020 Featured Insight

You have a great brand. Your franchisees are happy. But you’re …

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Get in touch with us
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FPG was founded by Joe Mathews in 2002 to help franchisors improve their franchise development efforts. We started as a sales coaching and consulting company. In 2002, getting leads was pretty easy. Turning those leads into franchisees was where most brands fell down. We’ve already educated a generation of franchise executives and helped them become more effective recruiters, and we continue to help brands improve their franchise recruitment processes to maximize ROI.

Lead Generation

Millions of people research franchise opportunities each year. Only 13,000 to 20,000 will become buyers.


Executive Consulting
FPG provides a team of franchising experts who can quickly implement best practices.

Website Design
Your franchise information website should be the cornerstone of your franchise recruitment efforts.

Video Production

Video is increasingly important for telling your brand and franchisee stories.

© 2002 - 2020 All rights reserved  - Franchise Performance Group
© 2002 - 2020 All rights reserved  - Franchise Performance Group
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