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Franchise Sales Should Look Beyond Lead Generation, Serve Content for Full Recruitment Cycle

Shifts in Franchise Buyer Behavior Demands Franchisors Change Tactics Five years ago, about 80% of franchise candidates would research and analyze franchise opportunities from their desktop. At that time, FPG

Creating a Franchise Sales Breakthrough: A Case Study

FPG’s Process for Analysis, Problem Identification, Strategy and Execution After talking to many franchisor CEOs and tracking clients’ progress, FPG’s concern about market disruption leading to a correction appears to

Perfecting Your Value Chain

HOW CUSTOMERS DEFINE A BRAND’S VALUE In our series on the Franchise Flywheel Effect, we’ve been examining the factors that can lead a brand to sustained momentum, and what breakdowns can

How Franchise Candidates Define Value

PERFECTING YOUR VALUE CHAIN Peak-performing national franchise brands relate to franchising different than Early Stage, Emerging, and Turnaround brands. Leadership would assert the franchisor exists for the sole purpose of

The Franchise Flywheel Effect

By Joe Mathews, CEO and Founder of Franchise Performance Group, Author of Street Smart Franchising In our 30 years of experience in franchising, FPG has found that franchisor leadership tries to