We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.
![Featured image for “2024 Franchise Lead Generation Best Practices”](https://franchiseperformancegroup.com/wp-content/uploads/2021/02/Best-Practices-Featured.jpg)
November 13, 2023
2024 Franchise Lead Generation Best Practices
2024 Franchise Opportunity Lead Generation Best Practices Of the 1 million...
![Featured image for “The Intersection of Pickleball and Franchising: How Franchising Will Transform Pickleball (or not)”](https://franchiseperformancegroup.com/wp-content/uploads/2023/04/Pickleball-Featured.jpg)
April 11, 2023
The Intersection of Pickleball and Franchising: How Franchising Will Transform Pickleball (or not)
Once upon a time there was a franchise consultant named Joe. ...
![Featured image for “Franchise Sales and Lead Generation 2023 Predictions”](https://franchiseperformancegroup.com/wp-content/uploads/2022/11/absolutvision-uCMKx2H1Y38-unsplash-scaled.jpg)
November 18, 2022
Franchise Sales and Lead Generation 2023 Predictions
Goldman Sachs CEO David Solomon, JPMorgan Chase CEO Jamie Diamon and...
![Featured image for “Have Franchise Sales Recovered from the Pandemic?”](https://franchiseperformancegroup.com/wp-content/uploads/2021/11/Pandemic-Featured.jpg)
November 11, 2021
Have Franchise Sales Recovered from the Pandemic?
By Joe Mathews, CEO of Franchise Performance Group Recently we...
![Featured image for “How Private Equity will Transform Franchising”](https://franchiseperformancegroup.com/wp-content/uploads/2021/04/pexels-rodnae-productions-7414221-scaled.jpg)
April 27, 2021
How Private Equity will Transform Franchising
By Joe Mathews, CEO of Franchise Performance Group Private equity (PE)...
![Featured image for “Key Metrics for Diagnosing and Fixing Franchisee Recruitment Problems”](https://franchiseperformancegroup.com/wp-content/uploads/2021/02/business-concept-with-copy-space-office-desk-table-with-pen-focus-and-analysis-chart-computer-notebook-cup-of-coffee-on-desk-vintage-tone-retro-filter-selective-focus-scaled.jpg)
February 25, 2021
Key Metrics for Diagnosing and Fixing Franchisee Recruitment Problems
Here is your dashboard to improve your franchise recruitment results By...
![Featured image for “Franchise Sales: Why Lead Generation and Lead Nurturing is now the Same Thing”](https://franchiseperformancegroup.com/wp-content/uploads/2021/02/Best-Practices-Featured.jpg)
February 25, 2021
Franchise Sales: Why Lead Generation and Lead Nurturing is now the Same Thing
Shifts in Franchise Buyer Behavior Demands Franchisors Change Tactics Eight years...
![Featured image for “5 Key Indicators of Franchisor Success”](https://franchiseperformancegroup.com/wp-content/uploads/2021/02/Screen-Shot-2021-04-26-at-9.58.37-AM.png)
February 10, 2021
5 Key Indicators of Franchisor Success
The marketplace always rewards franchise opportunities demonstrating the following two characteristics: Positive...
![Featured image for “Behavior Differences Between Franchise Leads and Franchise Buyers”](https://franchiseperformancegroup.com/wp-content/uploads/2019/05/Behvior-Featured.jpg)
February 4, 2021
Behavior Differences Between Franchise Leads and Franchise Buyers
If you have read our articles in the past, you know...
![Featured image for “What Franchisors Should Consider When Outsourcing Franchise Sales”](https://franchiseperformancegroup.com/wp-content/uploads/2021/01/Outsourcing-Featured.jpg)
January 19, 2021
What Franchisors Should Consider When Outsourcing Franchise Sales
What Franchisors Should Consider When Outsourcing Franchise Sales Firms specializing in...
![Featured image for “Slow websites kill franchise sales”](https://franchiseperformancegroup.com/wp-content/uploads/2020/10/Slow-Websites-Featured.jpg)
October 1, 2020
Slow websites kill franchise sales
Users have no patience for slow websites. Optimizing the speed of...
![Featured image for “Franchise Sales Performance Data for 2020”](https://franchiseperformancegroup.com/wp-content/uploads/2020/06/Performance-Data-Featured.jpg)
June 26, 2020
Franchise Sales Performance Data for 2020
Highlights from FranConnect’s annual Franchise Sales Index report Want to know...
![Featured image for “Who wants to buy your franchise? One (or more) of these 10 personas”](https://franchiseperformancegroup.com/wp-content/uploads/2020/06/Personas-Featured.jpg)
June 12, 2020
Who wants to buy your franchise? One (or more) of these 10 personas
Defining franchise buyer personas Franchise buyers now spend two-thirds of their...
![Featured image for “Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox”](https://franchiseperformancegroup.com/wp-content/uploads/2020/06/Toolbox-Featured.jpg)
June 11, 2020
Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox
You have a great brand. Your franchisees are happy. But you’re...
![Featured image for “Comparing your options for outsourced franchise sales”](https://franchiseperformancegroup.com/wp-content/uploads/2020/06/Outsourcing-Featured.jpg)
June 1, 2020
Comparing your options for outsourced franchise sales
As franchisors downsize their internal franchise development departments, here are two...