Focus your efforts on buyers. Here’s how to reach them. By Dan Hieb, VP of Digital Strategy Millions of people research franchise opportunities each year. Nearly none of them become
FPG’s Process for Analysis, Problem Identification, Strategy and Execution After talking to many franchisor CEOs and tracking clients’ progress, FPG’s concern about market disruption leading to a correction appears to
From Early Stage to Iconic and Everything In-between By Joe Mathews, CEO and Founder of Franchise Performance Group (FPG) Regardless of the service, product, investment level, or industry, all franchise
In the latest issue of Franchise Update, Franchise Performance Group CEO Joe Mathews discusses the four main types of franchise buyer personalities and how to communicate with them. You can
Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers
This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.
The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old tactics Disruption is the New Normal By Joe
The four places to look if you want to create a franchise sales breakthrough By Joe Mathews Want to create a breakthrough for franchisee recruitment results for your franchise company? Let
Why one metric over all others makes all the difference By Thomas Scott and Joe Mathews Nearly 27 million people used Healthcare.org, the government’s new health insurance exchange website, during
In a franchise investment, the more a franchise candidate can relate a brand’s story to the one they have in their head, the more open they are to having conversations with franchisee recruiters, learning more and eventually making a decision to purchase. The biggest trend for 2014 and beyond is that simply bombarding franchise candidates with ad copy bullet points is a poor way to tap into this hidden desire to relate. Candidates make decisions in “story form” not in “bullet form.” Companies that most effectively articulate a detailed, interesting and helpful brand story will do better at increasing franchise candidate engagement and thus increase the number of franchisees they recruit.