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FPG CEO Joe Mathews on franchise buyer communication
In the latest issue of Franchise Update, Franchise Performance Group CEO Joe Mathews discusses the four main types of franchise buyer personalities and how to communicate with them. You can recruit higher-quality candidates by knowing what type of person finds success in your brand and aiming your message to meet their needs.
Visit Franchise Update and head to page 67 to learn more about each personality type, how they operate and how to reach them effectively.