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The Best Predictors of a Franchisor’s Success

Cartoon character Homer Simpson was driving down the street when his engine light suddenly went on. Homer pulled over, broke off a piece of black electrical tape and placed it

How A&W’s Culture Shift Created a Comeback

The brand leadership and franchisees worked together to revive the brand By Joe Mathews Founder, Franchise Performance Group I believe franchising is driven by two basic metrics: unit-level economics and

Create a franchise opportunity ownership experience

Over the last 15 years we have seen several shifts in the conventional wisdom of how franchisors view their franchise opportunity website. As a community, franchisors have moved completely away

Increase franchise sales results with fewer leads

A conversation with Renuka Salinger, Vice President of Franchise Development for Camp Bow Wow® In any given year, fewer than 20,000 people in the United States become franchisees of one

A big takeaway from the IFA

The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I hope everyone had a great time at the IFA Convention

Create a Franchise Sales Breakthrough. Guaranteed.

Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers

Top Franchise Lead Generation Trends

The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old tactics Disruption is the New Normal By Joe