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Franchise Sales Performance Data for 2020

Highlights from FranConnect’s annual Franchise Sales Index report Want to know how your franchise recruitment efforts stack up against the industry? FranConnect just released its annual Franchise Sales Index report,

Who wants to buy your franchise? One (or more) of these 10 personas

Defining franchise buyer personas Franchise buyers now spend two-thirds of their research journey online — scouring the internet for info before speaking with a franchise development professional. It’s imperative to

Understanding the Franchise Buyer Journey

Part one in an educational series that will teach franchise recruiters how to be more effective as a qualified franchise candidate’s self-directed research intensifies. In our last blog post, we

The Impact of Corporate Culture on a Franchisor’s Success

By Franchise Performance Group’s CEO and Founder, Joe Mathews. Ultimately, franchising is a two-metric business. The first metric is unit-level economics. Are franchisees’ financial returns meeting their expectations? The second

The Best Predictors of a Franchisor’s Success

Cartoon character Homer Simpson was driving down the street when his engine light suddenly went on. Homer pulled over, broke off a piece of black electrical tape and placed it

How A&W’s Culture Shift Created a Comeback

The brand leadership and franchisees worked together to revive the brand By Joe Mathews Founder, Franchise Performance Group I believe franchising is driven by two basic metrics: unit-level economics and

Create a franchise opportunity ownership experience

Over the last 15 years we have seen several shifts in the conventional wisdom of how franchisors view their franchise opportunity website. As a community, franchisors have moved completely away

Increase franchise sales results with fewer leads

A conversation with Renuka Salinger, Vice President of Franchise Development for Camp Bow Wow® In any given year, fewer than 20,000 people in the United States become franchisees of one

A big takeaway from the IFA

The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I hope everyone had a great time at the IFA Convention

Create a Franchise Sales Breakthrough. Guaranteed.

Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers

Top Franchise Lead Generation Trends

The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old tactics Disruption is the New Normal By Joe