← Education for Franchisors
Course Modules
- FPG Academy: The Kickoff
- Module 1: Understanding the Franchise Buyer Journey
- Module 2: Forecasting and Budgeting
- Module 3: Google Best Practices
- Module 3 (Part 2): Google Search Advertising Best Practices
- Module 4: Lead Generation – Meta Best Practices
- Module 5: Lead Generation – Broker Networks
- Module Six: Lead Generation – Franchise Portals
- Module Seven: Lead Generation – LinkedIn
- Module Eight: Lead Generation – Open Forum and Q&A
- Module Nine: Lead Nurturing Strategies
- Module Ten: Franchise Sales Process Design and Deal Pacing
- Module Ten: Interview and Presentation Skills
- Module Twelve: The FDD Review
- Module Thirteen: Franchise Validation and Debriefing
- Module Fourteen: Moving Candidates through Fear into Problem-Solving
- Module Fifteen: Discover Day Best Practices (Virtual)
- Module Sixteen: Discovery Day Best Practices (In-person)
- Module Seventeen: Financing and Developement Agreements
- Module Eighteen: Franchise Sales Process Review
- Module Nineteen: Content Creation and Storytelling
- Module Twenty: Mystery Shopping your Process