News From FPG Blog

featured insights

New Franchise Lead Generation and Nurturing Best Practices

Shifts in Franchise Buyer Behavior Demands Franchisors Change Tactics Five years ago, about 80% of franchise candidates would research and analyze franchise opportunities from their desktop. At that time, FPG

Open Letter to Smart Franchisors

Capitalize on the Current Market Disruption It was September 29, 2008. I was sitting in the second row at the Franchising Update Conference opening session, right behind keynote speaker, stock

2018 Franchising Trend: A Move Toward Outsourcing

How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors will continue to experience

2018 Franchisee Recruitment Trends and Strategies

Disruption is the New Normal By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors and brokers will continue to experience a disruption in their ability to

Where Most Franchisors Break

Why 8 out of 10 franchisors peak before they are sustainable and how to avoid their costly mistakes. By Joe Mathews Founder, Franchise Performance Group (FPG) Talk to any number

Going to the IFA? Here’s how to come home with a franchise sales breakthrough

During a franchise sales panel discussion at the IFA Convention several years ago, I watched former IFA Chairman and PostNet CEO Steve Greenbaum actively engage in a robust back-and-forth dialogue

Create a Franchise Sales Breakthrough. Guaranteed.

Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers

Game-Changing Trends in Franchise Financing

Banks say they want to lend, yet many franchisors say they can’t get loans for new franchisees. Here’s how FPG bridged the gap. Financing is an obvious and ongoing concern

Franchise Development Takeaways from the 2015 International Franchise Association Convention

This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.

Top Franchise Lead Generation Trends

The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old tactics Disruption is the New Normal By Joe

How to Create a Franchise Sales Breakthrough

The four places to look if you want to create a franchise sales breakthrough By Joe Mathews  Want to create a breakthrough for franchisee recruitment results for your franchise company? Let

Important Takeaways from the 2014 Franchise Leadership and Development Conference

The Franchise Leadership and Development Conference kicked off its 16th year in Atlanta with the highest attendance it’s had since the recession — indeed, one of the highest attendance levels in its history. More than 200 franchise brands sent staff and executives to learn and share best practices. The conference remains our most recommended event for anyone in franchise development.

Peter SheahanKeynote speaker Peter Sheahan, CEO of ChangeLabs and a well-known business author, opened with this quote: “The world is changing – so must you.” The world of how franchise candidates buy businesses has already changed. We are starting to see hard evidence that what worked for franchisors in the past 20 years has become failed strategy in today’s franchise buying world.

Why Franchisors Fail

Here’s what can be done to help more new franchise systems succeed By Joe Mathews and Thomas Scott Talk to any number of franchise brands at the IFA Convention with