During a franchise sales panel discussion at the IFA Convention several years ago, I watched former IFA Chairman and PostNet CEO Steve Greenbaum actively engage in a robust back-and-forth dialogue with a member of a panel. At the end of the exchange, Greenbaum proclaimed to the room, “I got my idea. I just paid for […]
Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers that question. Free eBook explains where high performance franchise sales teams consistently dominate competitive brands How to Create a Franchise Sales Breakthrough. Guaranteed. by Joe Mathews, CEO of […]
Banks say they want to lend, yet many franchisors say they can’t get loans for new franchisees. Here’s how FPG bridged the gap. Financing is an obvious and ongoing concern for franchisors and franchisees. With the financial collapse of 2008, lenders stopped lending as franchisees, franchisors and other companies likewise stopped borrowing. Like other businesses, […]
This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.
The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old failing tactics By Thomas Scott and Joe Mathews How are you going to generate franchise leads this year and beyond? Do you know where people are looking for franchises? Do you know what […]
The four places to look if you want to create a franchise sales breakthrough By Joe Mathews Want to create a breakthrough for franchisee recruitment results for your franchise company? Let me start by defining the phrase franchisee recruitment breakthrough. Breakthrough, by definition, is an unpredictable result. Here’s an example: if in year 1 you recruited 10 franchisees, […]
The Franchise Leadership and Development Conference kicked off its 16th year in Atlanta with the highest attendance it’s had since the recession — indeed, one of the highest attendance levels in its history. More than 200 franchise brands sent staff and executives to learn and share best practices. The conference remains our most recommended event for anyone in franchise development.
Peter SheahanKeynote speaker Peter Sheahan, CEO of ChangeLabs and a well-known business author, opened with this quote: “The world is changing – so must you.” The world of how franchise candidates buy businesses has already changed. We are starting to see hard evidence that what worked for franchisors in the past 20 years has become failed strategy in today’s franchise buying world.
Here’s what can be done to help more new franchise systems succeed By Joe Mathews and Thomas Scott Talk to any number of franchise brands at the IFA Convention with fewer than 100 franchisees or locations, and a troubling theme will emerge: An alarming number of them have not been able to grow as they […]
Marco’s Pizza, Menchie’s Frozen Yogurt and Sport Clips all make Franchise Times’ list of the top brands in franchising Franchise Performance Group’s mission statement states, “We build worth, iconic franchise brands.” Clients hire us not only to create critical breakthroughs in franchise development by helping them recruit top quality franchise partners. In March when Franchise […]
Why one metric over all others makes all the difference By Thomas Scott and Joe Mathews Nearly 27 million people used Healthcare.org, the government’s new health insurance exchange website, during the launch month of October, and only 9.4 million were able to get past the technology problems and use the site during the first month. […]
