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How to Create a Franchise Sales Breakthrough

The four places to look if you want to create a franchise sales breakthrough By Joe Mathews  Want to create a breakthrough for franchisee recruitment results for your franchise company? Let

Important Takeaways from the 2014 Franchise Leadership and Development Conference

The Franchise Leadership and Development Conference kicked off its 16th year in Atlanta with the highest attendance it’s had since the recession — indeed, one of the highest attendance levels in its history. More than 200 franchise brands sent staff and executives to learn and share best practices. The conference remains our most recommended event for anyone in franchise development.

Peter SheahanKeynote speaker Peter Sheahan, CEO of ChangeLabs and a well-known business author, opened with this quote: “The world is changing – so must you.” The world of how franchise candidates buy businesses has already changed. We are starting to see hard evidence that what worked for franchisors in the past 20 years has become failed strategy in today’s franchise buying world.

Why Franchisors Fail

Here’s what can be done to help more new franchise systems succeed By Joe Mathews and Thomas Scott Talk to any number of franchise brands at the IFA Convention with

3 Franchise Performance Group Clients Reach the Top of Franchise Times “Fast and Serious” List

Marco’s Pizza, Menchie’s Frozen Yogurt and Sport Clips all make Franchise Times’ list of the top brands in franchising Franchise Performance Group’s mission statement states, “We build worth, iconic franchise

What Healthcare.org Can Teach You About Your Franchise Recruitment Website

Why one metric over all others makes all the difference By Thomas Scott and Joe Mathews Nearly 27 million people used Healthcare.org, the government’s new health insurance exchange website, during

Franchise Lead Generation Trends for 2014

In a franchise investment, the more a franchise candidate can relate a brand’s story to the one they have in their head, the more open they are to having conversations with franchisee recruiters, learning more and eventually making a decision to purchase. The biggest trend for 2014 and beyond is that simply bombarding franchise candidates with ad copy bullet points is a poor way to tap into this hidden desire to relate. Candidates make decisions in “story form” not in “bullet form.” Companies that most effectively articulate a detailed, interesting and helpful brand story will do better at increasing franchise candidate engagement and thus increase the number of franchisees they recruit.

6 Huge Mistakes Franchisors Make When Outsourcing Franchise Sales

6 Huge Mistakes Franchisors Make When Outsourcing Franchise Sales Organizations that specialize in outsourced franchise sales are springing up faster than ever. Many franchisors think that focusing on until-level economics

The Best Strategy for Making Sales From Franchise Portals

If you aren’t closing leads from portals, it’s time to change your tactics Franchisors have a love-hate relationship with franchise portals. Once the most popular source for franchise leads, portals

How Much Should You Budget For Franchise Lead Generation?

How you should prioritize your franchise lead generation spends to find more buyers It’s that dreaded time of year again. It’s time for the franchise sales team to face the

Why Brand Storytelling Is The New Key To Franchise Lead Generation

Professional Storytelling provides content that potential franchise leads crave. Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in

Top Franchise Development Takeaways From the 2013 IFA Conference

Want to grow your franchise system in 2013? Pay attention to these changes in the industry: By Joe Mathews and Thomas Scott This year’s International Franchise Association Convention was the largest

The New Lead Generation Winning Formula: What it Takes to Engage Quality Leads

Hint: They are starving for specific information – are you satisfying their appetite? by [googleplusauthor] and Joe Mathews On average, how many leads does it really take to sell a

3 Franchise Lead Generation Reports You Can’t Live Without

[googleplusauthor] Base your budgetary decisions on real data and achieve your goal much more quickly By Thomas Scott OK, I admit it. I’m a geek. At some point in my career,