The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I hope everyone had a great time at the IFA Convention in San Antonio and took away some valuable nuggets. The passion that franchisors have for building great businesses, and for creating opportunity, is always exhilarating. […]
Franchise Lead Generation
Paul Pickett, franchise recruitment expert and Chief Development Officer for Wild Birds Unlimited, dropped a million-dollar nugget at this year’s IFA. In a panel largely dedicated to how to generate more leads, Pickett made an offhand comment that in an ideal world he’d like to generate only 20 leads to recruit 20 franchisees. He […]
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Bach to Rock named best franchise recruitment website by Franchise Update; Chem-Dry, Christian Brothers Automotive, and DreamMaker Bath & Kitchen also receive “best of” recognition Franchise Update has named 4 franchise recruitment websites developed by Franchise Performance Group among the nation’s best — and one of the sites was named the absolute best by judges […]
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Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers that question. Free eBook explains where high performance franchise sales teams consistently dominate competitive brands How to Create a Franchise Sales Breakthrough. Guaranteed. by Joe Mathews, CEO of […]
Smart use of these tactics can make a big difference in your results
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This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.
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The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old failing tactics By Thomas Scott and Joe Mathews How are you going to generate franchise leads this year and beyond? Do you know where people are looking for franchises? Do you know what […]
Franchise lead generation is a mistake. You might think, “Wow, a mistake? I’m spending upwards of $250,000 a year to generate interest in my franchise opportunity.”
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The four places to look if you want to create a franchise sales breakthrough By Joe Mathews Want to create a breakthrough for franchisee recruitment results for your franchise company? Let me start by defining the phrase franchisee recruitment breakthrough. Breakthrough, by definition, is an unpredictable result. Here’s an example: if in year 1 you recruited 10 franchisees, […]
The Franchise Leadership and Development Conference kicked off its 16th year in Atlanta with the highest attendance it’s had since the recession — indeed, one of the highest attendance levels in its history. More than 200 franchise brands sent staff and executives to learn and share best practices. The conference remains our most recommended event for anyone in franchise development.
Peter SheahanKeynote speaker Peter Sheahan, CEO of ChangeLabs and a well-known business author, opened with this quote: “The world is changing – so must you.” The world of how franchise candidates buy businesses has already changed. We are starting to see hard evidence that what worked for franchisors in the past 20 years has become failed strategy in today’s franchise buying world.