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Franchise Sales Performance Data for 2020

Highlights from FranConnect’s annual Franchise Sales Index report Want to know how your franchise recruitment efforts stack up against the industry? FranConnect just released its annual Franchise Sales Index report,

Who wants to buy your franchise? One (or more) of these 10 personas

Defining franchise buyer personas Franchise buyers now spend two-thirds of their research journey online — scouring the internet for info before speaking with a franchise development professional. It’s imperative to

Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox

You have a great brand. Your franchisees are happy. But you’re still not hitting your franchise recruitment goals.  Why? Brands often fail to do a good job telling their story

Understanding the Franchise Buyer Journey

Part one in an educational series that will teach franchise recruiters how to be more effective as a qualified franchise candidate’s self-directed research intensifies. In our last blog post, we

5 Key Indicators of Franchisor Success

The marketplace always rewards franchise opportunities demonstrating the following two characteristics: Positive franchisee validation and strong unit-level economics. Since highly profitable franchisees typically do not go to war with the

Franchise Lead Generation Best Practices for 2019

Focus your efforts on buyers. Here’s how to reach them. By Dan Hieb, VP of Digital Strategy Millions of people research franchise opportunities each year. Nearly none of them become

The Best Predictors of a Franchisor’s Success

Cartoon character Homer Simpson was driving down the street when his engine light suddenly went on. Homer pulled over, broke off a piece of black electrical tape and placed it

2018 Franchising Trend: A Move Toward Outsourcing

How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors will continue to experience

A big takeaway from the IFA

The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I hope everyone had a great time at the IFA Convention

Paul Pickett of Wild Birds Unlimited Destroys the Myth “I need more leads to close more deals”

Paul Pickett, franchise recruitment expert and Chief Development Officer for Wild Birds Unlimited, dropped a million-dollar nugget at this year’s IFA. In a panel largely dedicated to how to generate

Four FPG clients win awards for franchise recruitment websites

Bach to Rock named best franchise recruitment website by Franchise Update; Chem-Dry, Christian Brothers Automotive, and DreamMaker Bath & Kitchen also receive “best of” recognition   Franchise Update  has named 4

Create a Franchise Sales Breakthrough. Guaranteed.

Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers

How to Use SEO and PPC to Generate Better Franchise Leads

Smart use of these tactics can make a big difference in your results