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Why Franchisors Fail

Here’s what can be done to help more new franchise systems succeed By Joe Mathews and Thomas Scott Talk to any number of franchise brands at the IFA Convention with

3 Franchise Performance Group Clients Reach the Top of Franchise Times “Fast and Serious” List

Marco’s Pizza, Menchie’s Frozen Yogurt and Sport Clips all make Franchise Times’ list of the top brands in franchising Franchise Performance Group’s mission statement states, “We build worth, iconic franchise

What Healthcare.org Can Teach You About Your Franchise Recruitment Website

Why one metric over all others makes all the difference By Thomas Scott and Joe Mathews Nearly 27 million people used Healthcare.org, the government’s new health insurance exchange website, during

Franchise Lead Generation Trends for 2014

In a franchise investment, the more a franchise candidate can relate a brand’s story to the one they have in their head, the more open they are to having conversations with franchisee recruiters, learning more and eventually making a decision to purchase. The biggest trend for 2014 and beyond is that simply bombarding franchise candidates with ad copy bullet points is a poor way to tap into this hidden desire to relate. Candidates make decisions in “story form” not in “bullet form.” Companies that most effectively articulate a detailed, interesting and helpful brand story will do better at increasing franchise candidate engagement and thus increase the number of franchisees they recruit.

Franchise Performance Group Client VooDoo BBQ Wins 2013 Star Award For Best Franchise Recruitment Website

Franchise Update selects article-format franchise recruitment website as best in franchise industry Franchise Update awarded VooDoo BBQ the 2013 STAR award for the best franchise recruitment website in the franchise

The Best Strategy for Making Sales From Franchise Portals

If you aren’t closing leads from portals, it’s time to change your tactics Franchisors have a love-hate relationship with franchise portals. Once the most popular source for franchise leads, portals

How Much Should You Budget For Franchise Lead Generation?

How you should prioritize your franchise lead generation spends to find more buyers It’s that dreaded time of year again. It’s time for the franchise sales team to face the

Why Brand Storytelling Is The New Key To Franchise Lead Generation

Professional Storytelling provides content that potential franchise leads crave. Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in

The 7 Franchise Lead Generation Changes to Expect in 2013

Economic uncertainty, a stagnant economy and tight credit will create an environment where franchisors are going to rely on same store or same franchisee year-over-year increases rather than opening a significant number of new units to drive royalty revenue north of current levels. 2013 will be another bloody year for those franchisors committed to mediocrity. Only operationally excellent brands with strong franchisee validation will see performance gains.

Companies boasting strong unit economics and solid validation have a story to tell and a willing audience of interested would-be franchisees ready to listen. The trick for 2013 is connecting the two. The way prospective franchisees and franchisors connect will continue to evolve in 2013 according to 7 distinct patterns.

Key Takeaways from the 2012 Franchise Update Conference

Franchising fights back from recession, but performance gaps keep many companies from expanding By Joe Mathews and [googleplusauthor] “Franchise Sage” Darrell Johnson, CEO of FranData, has played an integral role

The New Lead Generation Winning Formula: What it Takes to Engage Quality Leads

Hint: They are starving for specific information – are you satisfying their appetite? by [googleplusauthor] and Joe Mathews On average, how many leads does it really take to sell a