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Franchise Sales Performance Data for 2020

Highlights from FranConnect’s annual Franchise Sales Index report Want to know how your franchise recruitment efforts stack up against the industry? FranConnect just released its annual Franchise Sales Index report,

Who wants to buy your franchise? One (or more) of these 10 personas

Defining franchise buyer personas Franchise buyers now spend two-thirds of their research journey online — scouring the internet for info before speaking with a franchise development professional. It’s imperative to

Understanding the Franchise Buyer Journey

Part one in an educational series that will teach franchise recruiters how to be more effective as a qualified franchise candidate’s self-directed research intensifies. In our last blog post, we

In the land of benchwarmers and black swans, consider PE’s impact

BY ALICIA MILLER of FPG – AS PUBLISHED IN FRANCHISE TIMES It’s a buyer’s market out there. Consider how many franchise buyers there are per year. Do new concepts attract

Time to deploy brutal honesty for effective 2020 development

In this month’s Franchise Times Magazine, hear from FPG’s very own Alicia Miller on the smart approach to franchising in 2020: New year, new decade. Time to reflect back and

Franchise Lead Generation Best Practices for 2019

Focus your efforts on buyers. Here’s how to reach them. By Dan Hieb, VP of Digital Strategy Millions of people research franchise opportunities each year. Nearly none of them become

2018 Franchising Trend: A Move Toward Outsourcing

How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors will continue to experience

FPG CEO Joe Mathews on franchise buyer communication

In the latest issue of Franchise Update, Franchise Performance Group CEO Joe Mathews discusses the four main types of franchise buyer personalities and how to communicate with them. You can

The Four Franchise Buying Styles

In the early 1920s, an American psychologist named William Moulton Marston  subscribed to the idea that there are four dominant communication and behavior styles. Marston discovered those who possess similar

A Franchising Fairy Tale

Are you headed toward a happily ever after or will you be felled by the woodsman? A long time ago in a far away land lived the happy residents of

Increase franchise sales results with fewer leads

A conversation with Renuka Salinger, Vice President of Franchise Development for Camp Bow Wow® In any given year, fewer than 20,000 people in the United States become franchisees of one

Create a Franchise Sales Breakthrough. Guaranteed.

Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers

Franchise Development Takeaways from the 2015 International Franchise Association Convention

This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.