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Why Brand Storytelling Is The New Key To Franchise Lead Generation

Professional Storytelling provides content that potential franchise leads crave. Quick, close your eyes and try to recall a business mailing, magazine advertisement or online banner ad that you’ve seen in

Key Takeaways from the 2012 Franchise Update Conference

Franchising fights back from recession, but performance gaps keep many companies from expanding By Joe Mathews and [googleplusauthor] “Franchise Sage” Darrell Johnson, CEO of FranData, has played an integral role

The New Lead Generation Winning Formula: What it Takes to Engage Quality Leads

Hint: They are starving for specific information – are you satisfying their appetite? by [googleplusauthor] and Joe Mathews On average, how many leads does it really take to sell a

3 Franchise Lead Generation Reports You Can’t Live Without

[googleplusauthor] Base your budgetary decisions on real data and achieve your goal much more quickly By Thomas Scott OK, I admit it. I’m a geek. At some point in my career,

How Can Brand Storytelling Boost Franchise Sales Lead Generation? Just Ask Chem-Dry

Bill Knight, VP of Franchise Development for Chem-Dry Carpet Cleaning How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close

Game-Changing Trends For Franchise Sales Lead Generation

Why yesterday’s successful lead generation strategy is tomorrow’s failure At its annual Sales and Leadership Conference, Franchise Update reported a milestone development that could forever change the way franchisors generate

Key Franchise Recruitment Takeaways from 2011 Franchise Update Conference

Franchise sales advice – what’s ahead for 2012 I’m traveling back to Nashville from the 2011 Franchise Update conference, one of the premier events for anyone responsible for franchisee recruitment

Franchise Recruiting Advice: What Conversation Are You Having With Your Candidate?

The “three-in-one” franchisee recruitment conversation affects results All franchisee recruitment involves having conversations. Did you know that in every conversation you have with your franchisee candidates there are three conversations

What is The Magic Question for Any Franchise Recruiter?

In today’s tough economy, many franchisors are signing fewer franchisees than previous years and solid leads are tougher to come by. Every new franchise candidate appears precious. Franchise recruiters therefore