FPG CEO Joe Mathews on franchise buyer communication

Four caricatures: the Action Hero depicted as a muscular man in a tie standing in strong wind; the Comedian is a woman with short hair doing standup in front of a microphone; the Faithful Sidekick is standing against the wall beside a portrait; and a Private Eye who is holding spyglass in front of an open laptop on a short ionic columnIn the latest issue of Franchise Update, Franchise Performance Group CEO Joe Mathews discusses the four main types of franchise buyer personalities and how to communicate with them. You can recruit higher-quality candidates by knowing what type of person finds success in your brand and aiming your message to meet their needs.

Visit Franchise Update and head to page 67 to learn more about each personality type, how they operate and how to reach them effectively.