- New E-Book: The Franchise Sales Tipping Point: 10 Keys to Creating a Franchise Sales Breakthrough
- Click here for a free download of the E-Book
Historically, franchisors thrive during recessionary times. In the past candidates would seek business ownership as a career option in bad times than when times were good. However, this recession appears to be different. What’s worked in the past does not seem to be working as well now. Why? Joe Mathews, Founding Partner of Franchise Performance Group (FPG), believes we are entering into a new time where the old rules no longer apply.
Mathews, co-author of Amazon’s best-seller on franchising, Street Smart Franchising just released a new e-book co-written with fellow franchise consultant Thomas Scott that documents the new franchise sales winning formula for this new economy.
Franchise Sales Tipping Point: 10 Keys to Creating a Breakthrough in Franchise Sales is available as a free download by visiting www.franchiseperformancegroup.com.
Mathews asserts, “Yesterday’s winning formula is tomorrow’s failed strategy. The franchise buyer has changed the game forever. Franchisors need to change with the game.”
Mathews, a 25-year franchise sales veteran, has worked closely with such iconic franchise brands as Subway, Great Clips, and Snap on Tools.
“After 25 years of studying franchise sales, we know from time to time, sudden shifts occur which can derail franchise sales programs,” said Mathews. “Franchisors who adapt to these changes first often experience a huge advantage over their competition. The ten keys outlined in this e-book will alert franchisors about what they need to do to stay ahead of the new curve.”
Co-author Thomas Scott is a former franchisee, franchisor and franchise marketing consultant specializing in franchise sales lead generation, pr, social media, web development and franchise marketing systems. He helped such brands as Showhomes Home Staging, Planet Beach, and Computer Explorers build brand awareness and generate engaged franchise leads.
About The Franchise Performance Group
The Franchise Performance Goup, founded by Joe Mathews in 2002, has worked such iconic chains as Subway, Great Clips, Meineke, Snap on Tools, and Dunkin Donuts. Mathews specializes in the area of franchisee recruitment. He is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executives). Mathews is author of four books, Street Smart Franchising with Don Debolt and Deb Percival, Franchise Sales Mastery and The Meaning of Life Project.
For more information, visit www.franchiseperformancegroup.com