Franchise Lead Generation and Franchise Sales Academy

Professional Education for Best-in-class Franchise Development Leaders

Built on more than two decades of industry experience, this Academy provides practical, real-world training that participants can apply immediately.

A self-paced

online certification program
Designed to help career franchise development professionals master every stage of the franchise buyer journey—from generating qualified leads to recruiting franchisees and developing and leading high-performing development teams.

  • Certified Lead Generation Professional

    Develop a working knowledge of the digital marketing strategies used to attract qualified franchise candidates, including Google, Meta (Facebook and Instagram), content marketing, franchise brokers and other forms of lead generation. are franchise buyers.

    10 MODULES | 8 - 10 hours

  • Certified Franchise Recruitment Professional

    Learn the systems, tactics, skills, tools, and best practices used to recruit, qualify, and guide franchise candidates through their franchise buyer journey.

    10 MODULES | 8 - 10 hours

  • Certified Franchise Development Executive

    Designed for franchise development leaders, this certification combines both programs above with advanced coursework in leadership, departmental management, strategy, forecasting, and performance improvement.

Learning Tracks

3 Designations

  • Lead Generation

  • Franchise Sales

  • Franchise Executive

    • 1. Buyer Journey2. Budgeting/Strategy Planning3. Google Best Practices4. Meta Best Practices5. Broker Best Practices6. Portal Best Practices7. PR Best Practices8. Website/Landing Page Design9. Lead Nurturing / Content Strategy10. Recruitment Process Design
    Lead Generation
    Franchise SalesFranchise SalesFranchise Sales
    Franchise Executive
    11. Interview Techniques12. FDD Review13. Validation Best Practices14. Handling Ojections15. Qualifying a Candidate16. Franchise Validation Best Practices17. Discovery Day18. Behavior Profiling19. AI and Franchise Sales20. Sales Management Best Practices
    Lead Generation
    Franchise Sales
    Franchise Executive

    Why we created

    The Academy
    Franchise Performance Group has worked with more than 150 franchise brands over the last 20 years and helped award thousands of franchise territories. The Academy was created to provide practical, experience-based education that helps franchise professionals improve personal performance, offer better assistance to franchise candidates, and enhance their value to their brands.

    Tuition

    The Academy is offered at no cost as FPG’s investment in strengthening the franchise development profession.

    Our only request is that, if you find value in the program, you pay it forward by performing a random act of kindness for someone else.

    Want to learn more?

    Take our complimentary introductory course where we get into the details of these 3 programs.

    Ready to Begin?

    Seating is limited to the first 70 people.