Franchise Lead Generation
Helping brands reach more buyers - not just leads.While 1-2 million people investigate franchising each year, only about 15,000 buy.
Lead generation
for franchise development.Generating leads is easy. Generating buyers, on the other hand, is difficult. FPG does the difficult work.
- There are leads and there are franchise buyers.
They are not the same people.
- 1MM - 2MM leads inquire each year.
15,000 +/- Buyers invest each year
- Lead generation is easy.
Buyer generation is hard.
- Most agencies do lead generation.
You should do Buyer generation.
The FPG
Key Point of DifferenceAn end-to-end solution for the entire franchise buyer journey.
The Service
Lead Generation
The Competition
Have never worked a lead in their careers.
The FPG Difference
We work the leads we generate and we know what a qualified candidate looks like.
Outsourced Franchise Sales
Relies almost exclusively on broker networks. Little to no understanding of Google and Meta lead generation and content design.
We know how to generate leads and create deals without having to depend on broker networks.
Examples of our work
Franchise Display Ads
FPG Google Ads
The results you can expect
| Results from | Impression Share | Overlap Rate | Position Above Rate | Top of Page Rate | Abs. Top of Page Rate | Outranking Share |
|---|---|---|---|---|---|---|
| FPG Campaign | 51.82% | -- | -- | 83.88% | 46.56% | -- |
| Competition's Campaigns | <10% | 10.88% | 6.21% | 64.98% | 3.57% | 51.47% |
| <10% | 9.79% | 39.30% | 88.79% | 33.74% | 49.82% | |
| <10% | 10.32% | 13.54% | 74.10% | 13.02% | 51.09% | |
| <10% | 14.07% | 27.75% | 85.47% | 23.88% | 49.80% | |
| 11.15% | 18.48% | 14.93% | 71.53% | 7.66% | 50.39% | |
| <10% | 9.08% | 50.57% | 91.60% | 43.65% | 49.44% | |
| <10% | 8.69% | 12.52% | 63.93% | 17.08% | 51.26% | |
| <10% | 11.80% | 47.67% | 89.07% | 43.19% | 48.91% | |
| FPG Goals | >40% | -- | -- | >85% | >40% | -- |
FPG Google Ads showed up in high intent searches. 500% more than competitors. Almost 50% of the time in the #1 spot.
Schedule a Call
Google Ads
Cost Per Lead
<$200Deal Flow (Lead to Close)
1%+Cost Per Acquisition (ad spend per franchisee recruited)
$10K - $15K
The advertising metrics above  reflect the typical performance benchmarks for franchise recruitment campaigns managed through Google Search. Achieving a CPL under $200 and maintaining a 1% lead-to-close ratio ensure a sustainable and scalable acquisition model for growing brands.
Meta Results: Advertising Metrics
Cost Per Lead
<$100Deal Flow (Lead to Close)
.5% - 1%Consistent with Google Display and Retargeting (generally above Portals but below Google Search)Cost Per Acquisition (ad spend per franchisee recruited)
$8K - $15K
