We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.

July 30, 2024
Outsourced Franchise Sales – Interview with FPG’s CEO
Our founder and CEO Joe Mathews meets with Dave Hansen, CEO...

January 19, 2021
What Franchisors Should Consider When Outsourcing Franchise Sales
What Franchisors Should Consider When Outsourcing Franchise Sales Firms specializing in...

May 27, 2020
Understanding the Franchise Buyer Journey
Part one in an educational series that will teach franchise recruiters...

January 29, 2020
In the land of benchwarmers and black swans, consider PE’s impact
It’s a buyer’s market out there. Consider how many franchise buyers...

January 3, 2020
Time to deploy brutal honesty for effective 2020 development
In this month’s Franchise Times Magazine, hear from FPG’s very own...

November 15, 2018
Franchise Lead Generation Best Practices for 2019
Focus your efforts on buyers. Here’s how to reach them. By...

January 24, 2018
2018 Franchising Trend: A Move Toward Outsourcing
How franchisors can grow by outsourcing recruitment strategy, lead generation and...

June 26, 2017
FPG CEO Joe Mathews on franchise buyer communication
In the latest issue of Franchise Update, Franchise Performance Group CEO...

March 29, 2017
The Four Franchise Buying Styles
In the early 1920s, an American psychologist named William Moulton Marston...

December 8, 2016
A Franchising Fairy Tale
Are you headed toward a happily ever after or will you...

September 14, 2016
Increase franchise sales results with fewer leads
A conversation with Renuka Salinger, Vice President of Franchise Development for...

July 6, 2016
8 Common Traits of the Top Franchise Salespeople in the US.
What do the best of the best franchisee recruiters have in...