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How A&W’s Culture Shift Created a Comeback

The brand leadership and franchisees worked together to revive the brand By Joe Mathews Founder, Franchise Performance Group I believe franchising is driven by two basic metrics: unit-level economics and

2018 Franchising Trend: A Move Toward Outsourcing

How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors will continue to experience

2018 Franchisee Recruitment Trends and Strategies

Disruption is the New Normal By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors and brokers will continue to experience a disruption in their ability to

2016 Franchise Sales Lead Generation Trends and Results

  19.01.2017   admin   Latest Blog Posts   11 Comments

Franchise Performance Group and FranConnect analyze franchising industry buyer trends from 2016 and show what’s changing and how franchisors need to respond.

Increase franchise sales results with fewer leads

A conversation with Renuka Salinger, Vice President of Franchise Development for Camp Bow Wow® In any given year, fewer than 20,000 people in the United States become franchisees of one

What Franchisors Can Learn About Buying Behavior From Latest Harvard Business Review

The Internet has changed how people buy. But has it changed how you sell? Harvard Business School faculty member Frank Cespedes and automobile marketing and technology thought leader Jared Hamilton

Paul Pickett of Wild Birds Unlimited Destroys the Myth “I need more leads to close more deals”

Paul Pickett, franchise recruitment expert and Chief Development Officer for Wild Birds Unlimited, dropped a million-dollar nugget at this year’s IFA. In a panel largely dedicated to how to generate

Going to the IFA? Here’s how to come home with a franchise sales breakthrough

During a franchise sales panel discussion at the IFA Convention several years ago, I watched former IFA Chairman and PostNet CEO Steve Greenbaum actively engage in a robust back-and-forth dialogue

Four FPG clients win awards for franchise recruitment websites

Bach to Rock named best franchise recruitment website by Franchise Update; Chem-Dry, Christian Brothers Automotive, and DreamMaker Bath & Kitchen also receive “best of” recognition   Franchise Update  has named 4

Create a Franchise Sales Breakthrough. Guaranteed.

Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers

How to Use SEO and PPC to Generate Better Franchise Leads

Smart use of these tactics can make a big difference in your results

Top Franchise Lead Generation Trends

The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old tactics Disruption is the New Normal By Joe

Why Franchise Lead Generation is a Mistake

Franchise lead generation is a mistake. You might think, “Wow, a mistake? I’m spending upwards of $250,000 a year to generate interest in my franchise opportunity.”