We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.

November 11, 2021
Have Franchise Sales Recovered from the Pandemic?
By Joe Mathews, CEO of Franchise Performance Group Recently we...

February 25, 2021
Key Metrics for Diagnosing and Fixing Franchisee Recruitment Problems
Here is your dashboard to improve your franchise recruitment results By...

February 10, 2021
5 Key Indicators of Franchisor Success
The marketplace always rewards franchise opportunities demonstrating the following two characteristics: Positive...

March 2, 2020
IFA Conference 2020: The Year of Execution
Each year at the IFA, breakout sessions and roundtables cover a...

January 31, 2020
The Impact of Corporate Culture on a Franchisor’s Success
By Franchise Performance Group’s CEO and Founder, Joe Mathews. Ultimately, franchising...

January 29, 2020
In the land of benchwarmers and black swans, consider PE’s impact
It’s a buyer’s market out there. Consider how many franchise buyers...

February 27, 2018
How A&W’s Culture Shift Created a Comeback
The brand leadership and franchisees worked together to revive the brand...

January 24, 2018
2018 Franchising Trend: A Move Toward Outsourcing
How franchisors can grow by outsourcing recruitment strategy, lead generation and...

January 4, 2018
2018 Franchisee Recruitment Trends and Strategies
Disruption is the New Normal By Joe Mathews Founder and CEO,...

January 19, 2017
2016 Franchise Sales Lead Generation Trends and Results
By Joe Mathews, CEO of Franchise Performance Group and Keith Gerson,...

September 14, 2016
Increase franchise sales results with fewer leads
A conversation with Renuka Salinger, Vice President of Franchise Development for...

March 25, 2016
What Franchisors Can Learn About Buying Behavior From Latest Harvard Business Review
The Internet has changed how people buy. But has it changed...