We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.
December 16, 2024
Top 3 Ways for Franchisors to Generate Leads & Build a Robust Pipeline
At Franchise Performance Group (FPG), we’ve helped over 150 franchisors grow...
November 21, 2024
Franchise Lead Generation: Google Ads Best Practices & How to Maximize ROI
At Franchise Performance Group (FPG), we’ve helped over 150 franchisors grow...
November 13, 2023
2024 Franchise Lead Generation Best Practices
2024 Franchise Opportunity Lead Generation Best Practices Of the 1 million...
November 11, 2021
Have Franchise Sales Recovered from the Pandemic?
By Joe Mathews, CEO of Franchise Performance Group Recently we...
February 25, 2021
Key Metrics for Diagnosing and Fixing Franchisee Recruitment Problems
Here is your dashboard to improve your franchise recruitment results By...
February 25, 2021
Franchise Sales: Why Lead Generation and Lead Nurturing is now the Same Thing
Shifts in Franchise Buyer Behavior Demands Franchisors Change Tactics Eight years...
February 10, 2021
5 Key Indicators of Franchisor Success
The marketplace always rewards franchise opportunities demonstrating the following two characteristics: Positive...
May 27, 2020
Franchise Lead Generation Best Practices
Generate Buyers, Not Just Leads Millions of people research franchise opportunities...
May 27, 2020
Understanding the Franchise Buyer Journey
Part one in an educational series that will teach franchise recruiters...
November 15, 2018
Franchise Lead Generation Best Practices for 2019
Focus your efforts on buyers. Here’s how to reach them. By...
April 17, 2018
The Best Predictors of a Franchisor’s Success
Cartoon character Homer Simpson was driving down the street when his...
February 27, 2018
How A&W’s Culture Shift Created a Comeback
The brand leadership and franchisees worked together to revive the brand...