We help franchisors create momentum, where franchisee recruitment takes a life of its own and results become predictable.

March 18, 2020
How franchisors can blunt the coronavirus impact on their business
The article that previously appeared on this page has been removed...

January 31, 2020
The Impact of Corporate Culture on a Franchisor’s Success
By Franchise Performance Group’s CEO and Founder, Joe Mathews. Ultimately, franchising...

January 24, 2018
2018 Franchising Trend: A Move Toward Outsourcing
How franchisors can grow by outsourcing recruitment strategy, lead generation and...

January 4, 2018
2018 Franchisee Recruitment Trends and Strategies
Disruption is the New Normal By Joe Mathews Founder and CEO,...

September 14, 2016
Increase franchise sales results with fewer leads
A conversation with Renuka Salinger, Vice President of Franchise Development for...

July 6, 2016
Why 98% of top franchise recruiters in recent survey are married
10 characteristics of successful marriages and great franchise recruiters By Joe...

March 25, 2016
What Franchisors Can Learn About Buying Behavior From Latest Harvard Business Review
The Internet has changed how people buy. But has it changed...

February 23, 2016
Paul Pickett of Wild Birds Unlimited Destroys the Myth “I need more leads to close more deals”
Paul Pickett, franchise recruitment expert and Chief Development Officer for Wild...
February 18, 2016
Going to the IFA? Here’s how to come home with a franchise sales breakthrough
During a franchise sales panel discussion at the IFA Convention several...
September 22, 2015
Game-Changing Trends in Franchise Financing
Banks say they want to lend, yet many franchisors say they...
February 22, 2015
Franchise Development Takeaways from the 2015 International Franchise Association Convention
Challenging but exciting time for the franchise industry By Thomas Scott...
November 18, 2014
How to Create a Franchise Sales Breakthrough
The four places to look if you want to create a...