← Education for Franchisors
Franchise Performance Group announces the launch of the most comprehensive Franchise Sales and Franchise Candidate lead generation course in the world of franchising called FPG Franchise Sales and Lead Generation Academy. Graduates will receive a prestigious Franchise Sales and Lead Generation Master designation. The Cost? NOTHING. FPG will ask you to pay it forward by doing a random act of kindness to someone else.
March 14, 2024
FPG Academy: The Kickoff
What is The Franchise Sales and Leadership Academy? What topics are covered? What results can I expect? Why should I enroll?
March 31, 2024
Module 1: Understanding the Franchise Buyer Journey
Understanding the franchise buyer journey for franchise salespeople, executives, and brokers.
April 17, 2024
Module 2: Forecasting and Budgeting
Learn how to forecast, develop benchmarks, and create budgets which support your development objectives.
April 26, 2024
Module 3: Google Best Practices
Learn what you need to know about Google to hold you advertising agency accountable to spend your budget wisely and produce outstanding results.
May 13, 2024
Module 3 (Part 2): Google Search Advertising Best Practices
Part 2 of a two-part series for how to generate franchise buyers using Google Search as an advertising medium.
June 12, 2024
Module 4: Meta (Facebook/Instagram) Best Practices
Learn some of the best practices to generate high quality leads on Meta’s platforms from the Franchise Performance Group team.
July 5, 2024
Module 5: Franchise Broker Best Practices
What does it take to do more deals with franchise broker networks?
August 16, 2024
Module 6: Franchise Sales Lead Nurturing Best Practices
Franchisors often spend $100-$200 to generate a lead, but invest little aftwerwards in content to keep leads in process and engaged. Here is FPG’s Lead Nurturing Playbook.
August 29, 2024
Module 8: Franchise Sales Process Design Strategy and Execution
This comprehensive video is designed to teach franchisors how to design and execute franchisee recruitment best practices.
September 13, 2024
Module 9: Listening Skills & Interviewing Techniques
Refine your listening skills and interviewing techniques.
September 30, 2024
Module 10: FDD Strategy & Review
How to minimize the negative impact and potential deal killing impact of FDD. We will talk about how to frame up the FDD using content and conversation to leave the candidate with the experience, “I don’t like it, but I can live with it.”