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← Education for Franchisors

Understanding the Franchise Buyer Journey

March 31, 2024

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Course Modules

FPG Academy: The Kickoff
Understanding the Franchise Buyer Journey
Forecasting and Budgeting
Google Best Practices
Google Search Advertising Best Practices (Part 2)
Module 4: Lead Generation – Meta Best Practices
Module 5: Lead Generation – Broker Networks
Module 6: Lead Nurturing Strategies
Module 8: Franchise Sales Process Design Strategy & Execution
Module 9: Listening Skills & Interviewing Techniques
Module 10: FDD Strategy & Review

FPG was founded in 2002 by CEO Joe Mathews, author of Street Smart Franchising and franchise sales CFE instructor, to help franchisors improve their franchise development efforts.

We provide consulting, strategy, processes, system, and services like lead generation and outsourced franchise sales which drive results.

FPG has worked with many of the fastest growing brands in franchising such as Subway, BrightStar, Sport Clips, College Hunks, Marco's Pizza and Arby's.

Enroll Today

Participants will meet live by video on the 1st and 3rd Wednesday of each month at 1PM Eastern Time, starting March 13th. Modules will be recorded.

Graduates will receive a prestigious Franchise Sales and Lead Generation Master designation.

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Lead Generation

Millions of people research franchise opportunities each year. Only 13,000 to 20,000 will become buyers.

Franchise Sales

FPG provides a team of franchising experts who can quickly implement best practices.

Your franchise information website should be the cornerstone of your franchise recruitment efforts.

Strategy & Consulting

We remove obstacles so your franchise brand can reach its full potential and achieve sustainable growth.

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