There is an old saying among old psychologists, “How you do anything is how you do everything.” Assuming this is at least somewhat true, we took the top 10 characteristics they say create a happy marriage and examined how these same characteristics create a top-notch franchisee recruiter.
The 8 traits you want in your next franchisee recruiter. Some surprising research suggests several specific traits to look for in your next important hire to elevate your franchisee recruitment game. Here are 8 traits you should look for in your next franchise recruitment pro, along with the FPG spin on each characteristic:
The Internet has changed how people buy. But has it changed how you sell? Harvard Business School faculty member Frank Cespedes and automobile marketing and technology thought leader Jared Hamilton
The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I hope everyone had a great time at the IFA Convention
Bach to Rock named best franchise recruitment website by Franchise Update; Chem-Dry, Christian Brothers Automotive, and DreamMaker Bath & Kitchen also receive “best of” recognition Franchise Update has named 4
Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of Street Smart Franchising and CEO of Franchise Performance Group, answers
The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling to old tactics Disruption is the New Normal By Joe
Our Top 10 Takeaways from the IFA Convention By Joe Mathews and Thomas Scott Franchise Performance Group This year’s International Franchise Association Conference had higher attendance than previous IFA franchise