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A Venn diagram shows a grey circle with the words, “YOU/Customer-facing business model” overlapping a beige circle with the words, “FPG/30+ years of experience in franchising.” In the overlap area are the words, “The Sweet Spot.” The diagram is titled, “Franchising Mastery.”

Why 8 out of 10 franchisors peak before they are sustainable and how to avoid their costly mistakes. By Joe Mathews Founder, Franchise Performance Group (FPG) Talk to any number of franchise brands at the IFA Convention with fewer than 100 franchisees or locations, and a troubling theme will emerge: An alarming number of franchisors […]

What Franchisors Can Learn About Buying Behavior From Latest Harvard Business Review

FPG / Latest Blog Posts, MUST READ 2 / Franchise Lead Generation, franchise performance group, franchise recruitment, franchise sales, Franchise thought leader, franchising, Frank Cespedes, Harvard Business Review, Jared Hamilton, Joe Mathews, Joe Matthews / 2 comments

The Internet has changed how people buy. But has it changed how you sell? Harvard Business School faculty member Frank Cespedes and automobile marketing and technology thought leader Jared Hamilton penned an article in the March 16, 2016, Harvard Business Review titled “Selling to Customers Who Do Their Homework Online.” They pointed out how self-directed […]

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Where Most Franchisors Break

What Franchisors Can Learn About Buying Behavior From Latest Harvard Business Review