How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors will continue to experience a disruption in their ability to recruit a steady stream of quality franchise candidates and achieve their growth objectives. This market disruption, caused by multiple […]
Disruption is the New Normal By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors and brokers will continue to experience a disruption in their ability to recruit a steady stream of quality franchise candidates with the skills, background, capital, and experience to drive the brand. This market disruption, caused by multiple […]
During a franchise sales panel discussion at the IFA Convention several years ago, I watched former IFA Chairman and PostNet CEO Steve Greenbaum actively engage in a robust back-and-forth dialogue with a member of a panel. At the end of the exchange, Greenbaum proclaimed to the room, “I got my idea. I just paid for […]
Banks say they want to lend, yet many franchisors say they can’t get loans for new franchisees. Here’s how FPG bridged the gap. Financing is an obvious and ongoing concern for franchisors and franchisees. With the financial collapse of 2008, lenders stopped lending as franchisees, franchisors and other companies likewise stopped borrowing. Like other businesses, […]
In today’s tough economy, many franchisors are signing fewer franchisees than previous years and solid leads are tougher to come by. Every new franchise candidate appears precious. Franchise recruiters therefore feel a tremendous amount of “deal pressure” to bring more candidates across the finish line. This pressure often seeps into their recruitment process and taints […]
