The brand leadership and franchisees worked together to revive the brand By Joe Mathews Founder, Franchise Performance Group I believe franchising is driven by two basic metrics: unit-level economics and trusting franchisee-franchisor relationships. Attend any CEO roundtable and you will hear such things as, “We collaborate with our franchisees,” and “We have a franchisee advisory […]
How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors will continue to experience a disruption in their ability to recruit a steady stream of quality franchise candidates and achieve their growth objectives. This market disruption, caused by multiple […]
Disruption is the New Normal By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors and brokers will continue to experience a disruption in their ability to recruit a steady stream of quality franchise candidates with the skills, background, capital, and experience to drive the brand. This market disruption, caused by multiple […]
Banks say they want to lend, yet many franchisors say they can’t get loans for new franchisees. Here’s how FPG bridged the gap. Financing is an obvious and ongoing concern for franchisors and franchisees. With the financial collapse of 2008, lenders stopped lending as franchisees, franchisors and other companies likewise stopped borrowing. Like other businesses, […]
Hint: They are starving for specific information – are you satisfying their appetite? by [googleplusauthor] and Joe Mathews On average, how many leads does it really take to sell a single franchise? What’s your “lead-to-close” ratio? If you attend Franchise Update’s annual Franchise Sales and Leadership conference, those are the types of questions you are […]
