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How A&W’s Culture Shift Created a Comeback

The brand leadership and franchisees worked together to revive the brand By Joe Mathews Founder, Franchise Performance Group I believe franchising is driven by two basic metrics: unit-level economics and

2018 Franchising Trend: A Move Toward Outsourcing

How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors will continue to experience

2018 Franchisee Recruitment Trends and Strategies

Disruption is the New Normal By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors and brokers will continue to experience a disruption in their ability to

Game-Changing Trends in Franchise Financing

Banks say they want to lend, yet many franchisors say they can’t get loans for new franchisees. Here’s how FPG bridged the gap. Financing is an obvious and ongoing concern

The New Lead Generation Winning Formula: What it Takes to Engage Quality Leads

Hint: They are starving for specific information – are you satisfying their appetite? by [googleplusauthor] and Joe Mathews On average, how many leads does it really take to sell a