News From FPG Blog

featured insights

A big takeaway from the IFA

The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I hope everyone had a great time at the IFA Convention

Going to the IFA? Here’s how to come home with a franchise sales breakthrough

During a franchise sales panel discussion at the IFA Convention several years ago, I watched former IFA Chairman and PostNet CEO Steve Greenbaum actively engage in a robust back-and-forth dialogue