There is an old saying among old psychologists, “How you do anything is how you do everything.” Assuming this is at least somewhat true, we took the top 10 characteristics they say create a happy marriage and examined how these same characteristics create a top-notch franchisee recruiter.
FPG / Latest Blog Posts, MUST READ 2 / Franchise Lead Generation, franchise performance group, franchise recruitment, franchise sales, Franchise thought leader, franchising, Frank Cespedes, Harvard Business Review, Jared Hamilton, Joe Mathews, Joe Matthews / 2 comments
The Internet has changed how people buy. But has it changed how you sell? Harvard Business School faculty member Frank Cespedes and automobile marketing and technology thought leader Jared Hamilton penned an article in the March 16, 2016, Harvard Business Review titled “Selling to Customers Who Do Their Homework Online.” They pointed out how self-directed […]