The franchise industry is unique in American business; unlike most industries where companies hold tactics and strategies close to the chest, franchise executives are often keen to share best practices.
chem-dry carpet cleaning franchises
FPG / Franchise Development Trends, Franchise Sales Advice, Franchise Sales and Lead Generation, Franchise Social Media, Latest Blog Posts / brand journalism, brand storytelling, chem-dry carpet cleaning franchises, Franchise Sales and Lead Generation / 3 comments
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates. Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. Franchise growth had stalled in 2008, […]