Why Franchise Lead Generation is a Mistake
Franchise lead generation is a mistake. You might think, “Wow, a mistake? I’m spending upwards of $250,000 a year to generate interest in my franchise opportunity.”
brand storytelling
How Can Brand Storytelling Boost Franchise Sales Lead Generation? Just Ask Chem-Dry
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates. Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. Franchise growth had stalled in 2008, […]