How Can Brand Storytelling Boost Franchise Sales Lead Generation? Just Ask Chem-Dry

Bill Knight Chem Dry

How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates. Bill Knight, formerly of Lenny’s Subs, TCBY and Ruby Tuesday’s, joined Chem-Dry Carpet Cleaning as vice president of franchise development in 2009, in the depths of the recession. Franchise growth had stalled in 2008, […]