Strategy and consulting

FPG leadership have experience in all aspects of franchising, including franchisor executives, franchisees, private equity, and suppliers to franchisors.

FPG evaluates your brand to understand fully your business objectives and growth goals, and implements specific strategies to exceed those goals. 

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Reasons to Consider FPG

Now and into the foreseeable future, franchisors will continue to experience a disruption in their ability to recruit a steady stream of quality franchise candidates with the skills, capital, and experience necessary to drive the brand forward.

This market disruption, caused by multiple limiting factors working in sync, will only become more pronounced over the next few years. In no particular order, these factors are:

  • Oversaturation of franchisors
  • Fewer franchise candidates entering the market
  • Hundreds of new franchise concepts emerge each year
  • Decrease in business starts
  • Stock market outperforming the financial returns of most franchise opportunities
  • Inefficiency of lead generation options

We help franchisors identify and articulate their value proposition as a franchise opportunity. We target specific franchisee candidates who value what the franchisor offers and have what it takes to win as a franchisee. 

We concentrate advertising dollars in the areas we know target franchise candidates are looking for a business like the franchisor’s, therefore generating the greatest return on advertising dollars. 

We help franchisors recruit top quality talent and avoid recruitment errors that can lead to potential failures of your franchisee partners.

In any given year, FPG helps clients recruit 200-400 new franchisees.

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FPG includes a full digital marketing agency

that specializes in franchise recruitment, and uses modern marketing tools to help brands reach more buyers — not just leads. 

Our toolkit includes:

  • Google advertising (display, CPC and retargeting)
  • Bing advertising (CPC and retargeting)
  • Facebook advertising (display and retargeting)
  • LinkedIn advertising (sponsored content, InMail, and conversation-based ads)
  • Search Engine Optimization (SEO)
  • YouTube advertising Streaming Channel ads (Hulu, Pluto, Tubi, etc.)
  • Programmatic advertising Geo-targeting
  • Geo-targeting
  • Geo-fencing
  • Geo-framing
  • Copywriting
  • Video production
  • Lead nurture emails and texts
  • E-blasts
FPG will analyze your brand, buyer archetype, goals and budget to determine what platforms from this listing should be used and how.