Publications & Articles

Free eBooks

It’s FPG’s pleasure to offer franchisors several must-read books and white papers by Joe Mathews, FPG Founder and CEO, about how to become a peak performing franchisor.

Is the Franchising Bubble Ready to Burst?

by Joe Mathews, CEO of Franchise Performance Group

FPG shows the over-saturation of franchise concepts, evaluates the size of the available franchise buyer market, and predicts a market shakeout. FPG shows franchisors how to prepare for it.

Who should read? Founder, CEO Private Equity, Shareholders, COO, CDO, CFO, VP and Director level franchisor employees, and franchisee advisory committee

How to Create a Franchise Sales Breakthrough. Guaranteed.

by Joe Mathews, CEO of Franchise Performance Group

FPG’s 5-prong strategy for creating a breakthrough in franchisee recruitment results.

Who should read? CDO, VP of Franchise Sales, Director-level franchisee recruiters, VP of Marketing (with Franchisee Recruitment lead generation responsibilities)

Why Franchisors Fail

by Joe Mathews, CEO of Franchise Performance Group

The common misses and mistakes franchisors make which kills momentum, devalues the brand, and takes the organization 2-5 years to turn around.

Who should read? Founder, CEO, Private Equity, Shareholders, Board of Directors, COO, CDO, CFO, VP and Director level franchisor employees, and franchisee advisory committee.

The Franchise Tipping Point

by Joe Mathews, CEO of Franchise Performance Group

FPG outlines the 10 keys to creating an organizational breakthrough, creating brand momentum, accelerated growth, and premium equity valuations.

Who should read? Founder, CEO, Private Equity, Shareholders, COO, CDO, CFO, VP and Director level franchisor employees, and franchisee advisory committees

Street Smart Franchising

by Joe Mathews, Don DeBolt & Deb Percival

#1 Amazon.com best-selling book on franchising.