Story & Strategy

Maximize your brand's potential

Franchise Performance Group is the leader in franchise industry innovation. FPG provides advisory services and a platform franchisors can leverage to maximize the growth and enterprise value of their brands. At the core of our platform is the FPG Franchising Flywheel, which brings together transformative franchisee recruitment, strategies for improving franchisee-franchisor relations, strategic bank partnerships, and the resources of select private equity firms that have partnered with FPG to apply the FPG Franchising Flywheel to their portfolio companies or pending acquisitions.

The FPG Platform

Data-driven lead generation strategy

  • Digital marketing strategies that focus on the numbers that matter: Quality leads and the strength of the recruitment pipeline.
  • Advanced data tracking and user behavior analysis.
  • Content marketing that pairs data with deep understanding of franchise buyer personas.

Expert recruiters to grow your brand

  • Access to experienced franchise recruiters with the skills to guide prospects through the discovery phase and toward deals.
  • Proven recruitment processes developed over three decades, which combine industry-leading technology with insights into buyer psychology.

Capital Strategies

  • FPG facilitates Strategic Bank Partnerships that enhance access to capital for new and existing franchisees.
  • FPG can identify and/or provide growth capital to help brands reach their tipping points.

Management Advisors

  • Access to domain-area experts to provide operational support and imbue your organization with the skills, habits and culture of top brands.
  • Long-term planning to achieve operational excellence and enhance enterprise value.

For more information on the FPG Platform, visit our consulting page here.


FPG’s team has worked with over 110 franchise brands in every stage of development from emerging growth to regional, national, and iconic, including Arby’s, A&W Restaurants, BrightStar Care, College Hunks Hauling Junk and Moving, Huddle House, Chem-Dry, Taco John’s, Great Clips, Molly Maids, Fantastic Sams, BP and Subway.


FPG creates solutions that make it easier for worthy brands to grow, and that make it easier for entrepreneurs to find companies that will allow them to achieve their goals and live their dreams. Our purpose is to help franchisors and franchisees come together to build iconic American brands. Along the way, FPG strives to be a leading educator, advocate and promoter of excellence in franchising. We achieve our goals by adhering to our 10 core values.