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Franchise Lead Generation Best Practices for 2019

Focus your efforts on buyers. Here’s how to reach them. By Dan Hieb, VP of Digital Strategy Millions of people research franchise opportunities each year. Nearly none of them become

The Best Predictors of a Franchisor’s Success

Cartoon character Homer Simpson was driving down the street when his engine light suddenly went on. Homer pulled over, broke off a piece of black electrical tape and placed it

Open Letter to Smart Franchisors

Capitalize on the Current Market Disruption It was September 29, 2008. I was sitting in the second row at the Franchising Update Conference opening session, right behind keynote speaker, stock

How A&W’s Culture Shift Created a Comeback

The brand leadership and franchisees worked together to revive the brand By Joe Mathews Founder, Franchise Performance Group I believe franchising is driven by two basic metrics: unit-level economics and

2018 Franchisee Recruitment Trends and Strategies

Disruption is the New Normal By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors and brokers will continue to experience a disruption in their ability to

Where Most Franchisors Break

Why 8 out of 10 franchisors peak before they are sustainable and how to avoid their costly mistakes. By Joe Mathews Founder, Franchise Performance Group (FPG) Talk to any number

Franchisor Life Cycles

From Early Stage to Iconic and Everything In-between By Joe Mathews, CEO and Founder of Franchise Performance Group (FPG) Regardless of the service, product, investment level, or industry, all franchise

Is the Franchising Bubble Ready to Burst?

  31.07.2017   admin   Latest Blog Posts   No comments

Why Franchising May Soon Experience a Massive Correction By Joe Mathews, CEO Franchise Performance Group (FPG) Recently, I was invited to sit down with a number of highly experienced franchise

FPG CEO Joe Mathews on franchise buyer communication

In the latest issue of Franchise Update, Franchise Performance Group CEO Joe Mathews discusses the four main types of franchise buyer personalities and how to communicate with them. You can

Why You May Want to Own a Seasonal Business

  18.04.2017   admin   Latest Blog Posts   No comments

By Joe Mathews, CEO of Franchise Performance Group and author Street Smart Franchising In over 30 years of helping thousands of people investigate owning a small business, I have heard

The Four Franchise Buying Styles

In the early 1920s, an American psychologist named William Moulton Marston  subscribed to the idea that there are four dominant communication and behavior styles. Marston discovered those who possess similar

2016 Franchise Sales Lead Generation Trends and Results

  19.01.2017   admin   Latest Blog Posts   No comments

Franchise Performance Group and FranConnect analyze franchising industry buyer trends from 2016 and show what’s changing and how franchisors need to respond.

A Franchising Fairy Tale

Are you headed toward a happily ever after or will you be felled by the woodsman? A long time ago in a far away land lived the happy residents of