From Early Stage to Iconic and Everything In-between By Joe Mathews, CEO and Founder of Franchise Performance Group (FPG) Regardless of the service, product, investment level, or industry, all franchise brands seem to track along a common brand life cycle. Life cycles are growth curves with predictable stages which need to be successfully navigated to […]
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Why Franchising May Soon Experience a Massive Correction By Joe Mathews, CEO Franchise Performance Group (FPG) Recently, I was invited to sit down with a number of highly experienced franchise development executives to discuss the current state of franchising. They averaged over 25 years of experience each. Counting my 32 years, the group had a […]
FPG / Franchise Sales Advice, Franchise Sales and Lead Generation, Latest Blog Posts / franchise buyer personalities, franchise recruiting advice, franchise recruitment tips, franchisee personalities / 0 comments
In the latest issue of Franchise Update, Franchise Performance Group CEO Joe Mathews discusses the four main types of franchise buyer personalities and how to communicate with them. You can recruit higher-quality candidates by knowing what type of person finds success in your brand and aiming your message to meet their needs. Visit Franchise Update […]
In the early 1920s, an American psychologist named William Moulton Marston subscribed to the idea that there are four dominant communication and behavior styles. Marston discovered those who possess similar characteristics also happen to speak, listen, process information, make decisions and produce results in similar fashion. For training purposes, Franchise Performance Group (FPG) personified these […]
Franchise Performance Group and FranConnect analyze franchising industry buyer trends from 2016 and show what’s changing and how franchisors need to respond.
Andrew Puzder would bring experience, pro-business perspective to Labor Secretary’s office By Joe Mathews, CEO of Franchise Performance Group With Don Welsh, Principal, Franchise Performance Group On Dec. 8, President-elect Donald Trump nominated as his Secretary of Labor Andy Puzder, CEO of CKE Restaurants Inc., the parent company of the Hardee’s and Carl’s Jr. burger […]
Are you headed toward a happily ever after or will you be felled by the woodsman? A long time ago in a far away land lived the happy residents of FranchiseLand. Each year residents of FranchiseLand held a big meeting called FranchiseConference to learn about what does and doesn’t work in franchising. One year, two […]
An open letter to franchising thought leaders on what the surprise result means for franchisors By Joe Mathews, FPG CEO and Don Welsh, FPG Principal If you are anything like me, you fully expected Hillary Clinton to be the next President of the United States. Regardless of how you felt about it, she appeared to […]
Over the last 15 years we have seen several shifts in the conventional wisdom of how franchisors view their franchise opportunity website. As a community, franchisors have moved completely away from a website as an online brochure pitching the franchise opportunity to a website that tells the franchise opportunity brand story. Each year Franchise Update […]
There is an old saying among old psychologists, “How you do anything is how you do everything.” Assuming this is at least somewhat true, we took the top 10 characteristics they say create a happy marriage and examined how these same characteristics create a top-notch franchisee recruiter.