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Top Franchise Lead Generation Trends
admin | 1 January

The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling

Why Franchise Lead Generation is a Mistake
admin | 11 December

Franchise lead generation is a mistake. You might think, “Wow, a mistake? I’m spending upwards of $250,000 a year to generate interest in my franchise opportunity.”

How to Create a Franchise Sales Breakthrough
admin | 18 November

The four places to look if you want to create a franchise sales breakthrough By Joe Mathews  Want to create

Important Takeaways from the 2014 Franchise Leadership and Development Conference
admin | 20 October

The Franchise Leadership and Development Conference kicked off its 16th year in Atlanta with the highest attendance it’s had since the recession — indeed, one of the highest attendance levels in its history. More than 200 franchise brands sent staff and executives to learn and share best practices. The conference remains our most recommended event for anyone in franchise development.

Peter SheahanKeynote speaker Peter Sheahan, CEO of ChangeLabs and a well-known business author, opened with this quote: “The world is changing – so must you.” The world of how franchise candidates buy businesses has already changed. We are starting to see hard evidence that what worked for franchisors in the past 20 years has become failed strategy in today’s franchise buying world.

Why Your Franchise Sales Process is a Disaster
admin | 28 September

What a breakthrough franchise sales process looks like By Joe Mathews For more than 10 years, I had the distinct

Why Franchisors Fail
admin | 16 May

Here’s what can be done to help more new franchise systems succeed By Joe Mathews and Thomas Scott Talk to

3 Franchise Performance Group Clients Reach the Top of Franchise Times “Fast and Serious” List
admin | 27 March

Marco’s Pizza, Menchie’s Frozen Yogurt and Sport Clips all make Franchise Times’ list of the top brands in franchising Franchise

Franchise Sales Takeaways from the 2014 International Franchise Association Conference
admin | 4 March

What was said that can make an impact on your growth By [googleplusauthor] and Thomas Scott The 2014 IFA conference

What Can Teach You About Your Franchise Recruitment Website
admin | 29 January

Why one metric over all others makes all the difference By Thomas Scott and Joe Mathews Nearly 27 million people

Franchise Lead Generation Trends for 2014
admin | 20 December

In a franchise investment, the more a franchise candidate can relate a brand’s story to the one they have in their head, the more open they are to having conversations with franchisee recruiters, learning more and eventually making a decision to purchase. The biggest trend for 2014 and beyond is that simply bombarding franchise candidates with ad copy bullet points is a poor way to tap into this hidden desire to relate. Candidates make decisions in “story form” not in “bullet form.” Companies that most effectively articulate a detailed, interesting and helpful brand story will do better at increasing franchise candidate engagement and thus increase the number of franchisees they recruit.

6 Huge Mistakes Franchisors Make When Outsourcing Franchise Sales
admin | 1 November

6 Huge Mistakes Franchisors Make When Outsourcing Franchise Sales Organizations that specialize in outsourced franchise sales are springing up faster

Franchise Performance Group Client VooDoo BBQ Wins 2013 Star Award For Best Franchise Recruitment Website
admin | 12 October

Franchise Update selects article-format franchise recruitment website as best in franchise industry Franchise Update awarded VooDoo BBQ the 2013 STAR

The Best Strategy for Making Sales From Franchise Portals
admin | 3 October

If you aren’t closing leads from portals, it’s time to change your tactics Franchisors have a love-hate relationship with franchise