News From FPG Blog

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8 Common Traits of the Top Franchise Salespeople in the US.
admin | 6 July

The 8 traits you want in your next franchisee recruiter. Some surprising research suggests several specific traits to look for in your next important hire to elevate your franchisee recruitment game. Here are 8 traits you should look for in your next franchise recruitment pro, along with the FPG spin on each characteristic:

What Franchisors Can Learn About Buying Behavior From Latest Harvard Business Review
admin | 25 March

The Internet has changed how people buy. But has it changed how you sell? Harvard Business School faculty member Frank

A big takeaway from the IFA
admin | 7 March

The franchise sales problem franchisors never talk about: Do we have a lead generation problem or a value creation problem? I

Paul Pickett of Wild Birds Unlimited Destroys the Myth “I need more leads to close more deals”
admin | 23 February

Paul Pickett, franchise recruitment expert and Chief Development Officer for Wild Birds Unlimited, dropped a million-dollar nugget at this year’s

Going to the IFA? Here’s how to come home with a franchise sales breakthrough
admin | 18 February

During a franchise sales panel discussion at the IFA Convention several years ago, I watched former IFA Chairman and PostNet

Four FPG clients win awards for franchise recruitment websites
admin | 19 October

Bach to Rock named best franchise recruitment website by Franchise Update; Chem-Dry, Christian Brothers Automotive, and DreamMaker Bath & Kitchen also

Create a Franchise Sales Breakthrough. Guaranteed.
admin | 7 October

Did you ever look at a rapidly growing franchisor and ask yourself, “How did they do that?” Joe Mathews, author of

Game-Changing Trends in Franchise Financing
admin | 22 September

Banks say they want to lend, yet many franchisors say they can’t get loans for new franchisees. Here’s how FPG

How to Use SEO and PPC to Generate Better Franchise Leads
admin | 20 May

Smart use of these tactics can make a big difference in your results

Franchise Development Takeaways from the 2015 International Franchise Association Convention
admin | 22 February

This year’s International Franchise Association theme summed up a pressing problem that has been hamstringing the franchise industry throughout the recession and beyond: franchisors, especially franchise development executives and recruiters, have been slow to adapt their practices to meet changing and more self-directed franchise buyer behavior.

7 Top Performing Franchise Development People You Never Hear About
admin | 13 February

The franchise industry is unique in American business; unlike most industries where companies hold tactics and strategies close to the chest, franchise executives are often keen to share best practices.

Top Franchise Lead Generation Trends
admin | 1 January

The performance gap continues to widen between companies that adapted to the new franchise buying behavior and companies that cling

Why Franchise Lead Generation is a Mistake
admin | 11 December

Franchise lead generation is a mistake. You might think, “Wow, a mistake? I’m spending upwards of $250,000 a year to generate interest in my franchise opportunity.”