News From FPG Blog

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An A&W restaurant drive-thru.
How A&W’s Culture Shift Created a Comeback
admin | 27 February

The brand leadership and franchisees worked together to revive the brand By Joe Mathews Founder, Franchise Performance Group I believe

2018 Franchising Trend: A Move Toward Outsourcing
admin | 24 January

How franchisors can grow by outsourcing recruitment strategy, lead generation and departmental leadership By Joe Mathews Founder and CEO, Franchise

2018 Franchisee Recruitment Trends and Strategies
admin | 4 January

Disruption is the New Normal By Joe Mathews Founder and CEO, Franchise Performance Group (FPG) In 2018, franchisors and brokers

Where Most Franchisors Break
admin | 6 October

Why 8 out of 10 franchisors peak before they are sustainable and how to avoid their costly mistakes. By Joe

Franchisor Life Cycles
admin | 30 August

From Early Stage to Iconic and Everything In-between By Joe Mathews, CEO and Founder of Franchise Performance Group (FPG) Regardless

Is the Franchising Bubble Ready to Burst?
admin | 31 July

Why Franchising May Soon Experience a Massive Correction By Joe Mathews, CEO Franchise Performance Group (FPG) Recently, I was invited

FPG CEO Joe Mathews on franchise buyer communication
admin | 26 June

In the latest issue of Franchise Update, Franchise Performance Group CEO Joe Mathews discusses the four main types of franchise

Why You May Want to Own a Seasonal Business
admin | 18 April

By Joe Mathews, CEO of Franchise Performance Group and author Street Smart Franchising In over 30 years of helping thousands

The Four Franchise Buying Styles
admin | 29 March

In the early 1920s, an American psychologist named William Moulton Marston  subscribed to the idea that there are four dominant

2016 Franchise Sales Lead Generation Trends and Results
admin | 19 January

Franchise Performance Group and FranConnect analyze franchising industry buyer trends from 2016 and show what’s changing and how franchisors need to respond.

A Franchising Fairy Tale
admin | 8 December

Are you headed toward a happily ever after or will you be felled by the woodsman? A long time ago

What franchisors can learn from the election of Donald Trump
admin | 17 November

An open letter to franchising thought leaders on what the surprise result means for franchisors By Joe Mathews, FPG CEO

Create a franchise opportunity ownership experience
admin | 12 October

Over the last 15 years we have seen several shifts in the conventional wisdom of how franchisors view their franchise