News From FPG Blog

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Future of Franchising Download
Future of Franchising – Free book download
Dianna Bailer | 3 June

Invitation to contribute Franchise Performance Group announces the launch of The Future of Franchising, Forward-Thinking Strategies to Build a National

Behavior Differences Between Franchise Leads and Franchise Buyers
Dianna Bailer | 14 May

If you have read our articles in the past, you know that FPG creates a distinction between franchise lead generation

A man stands atop a jagged upwards arrow made of vines, set against a blue sky, bending over with an orange watering can and pouring water on the vines to make them grow.
5 Key Indicators of Franchisor Success
Dan Hieb | 25 February

The marketplace always rewards franchise opportunities demonstrating the following two characteristics: Positive franchisee validation and strong unit-level economics. Since highly

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How Success Creates Failure in Franchising
Dianna Bailer | 10 December

In a career spanning over 30 years working with over 120 different franchise brands, I’ve been around long enough to

A white jigsaw puzzle sits on a red mat. One piece is missing and in the missing space it says "Solution." A hand is pulling away a puzzle piece that says "Problem."
Franchise Lead Generation Best Practices for 2019
Dan Hieb | 15 November

Focus your efforts on buyers. Here’s how to reach them. By Dan Hieb, VP of Digital Strategy Millions of people

2019 Franchising Trends and Predictions
Dianna Bailer | 26 October

Over the last few months I’ve traveled thousands of miles, drunk way too much coffee, and participated in multiple franchising

Franchise Sales: Why Lead Generation and Lead Nurturing is now the Same Thing
Dianna Bailer | 23 August

Shifts in Franchise Buyer Behavior Demands Franchisors Change Tactics Five years ago, about 80% of franchise candidates would research and

Creating a Franchise Sales Breakthrough: A Case Study
Dianna Bailer | 2 August

FPG’s Process for Analysis, Problem Identification, Strategy and Execution After talking to many franchisor CEOs and tracking clients’ progress, FPG’s

Perfecting Your Value Chain
Dianna Bailer | 30 May

HOW CUSTOMERS DEFINE A BRAND’S VALUE In our series on the Franchise Flywheel Effect, we’ve been examining the factors that can

How Franchise Candidates Define Value
Dianna Bailer | 17 May

PERFECTING YOUR VALUE CHAIN Peak-performing national franchise brands relate to franchising different than Early Stage, Emerging, and Turnaround brands. Leadership

The Franchise Flywheel Effect
Dianna Bailer | 2 May

By Joe Mathews, CEO and Founder of Franchise Performance Group, Author of Street Smart Franchising In our 30 years of experience

A picture of graphs on computer screen
The Best Predictors of a Franchisor’s Success
admin | 17 April

Cartoon character Homer Simpson was driving down the street when his engine light suddenly went on. Homer pulled over, broke

Open Letter to Smart Franchisors
admin | 5 April

Capitalize on the Current Market Disruption It was September 29, 2008. I was sitting in the second row at the