Franchise lead generation is a mistake. You might think, “Wow, a mistake? I’m spending upwards of $250,000 a year to generate interest in my franchise opportunity.”
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FPG / Franchise Development Trends, Franchise Lead Generation, Franchise Sales and Lead Generation, Latest Blog Posts / franchise sales, franchise sales advice, franchise sales consultant, franchisor sales consulting / 2 comments
The four places to look if you want to create a franchise sales breakthrough By Joe Mathews Want to create a breakthrough for franchisee recruitment results for your franchise company? Let me start by defining the phrase franchisee recruitment breakthrough. Breakthrough, by definition, is an unpredictable result. Here’s an example: if in year 1 you recruited 10 franchisees, […]
The Franchise Leadership and Development Conference kicked off its 16th year in Atlanta with the highest attendance it’s had since the recession — indeed, one of the highest attendance levels in its history. More than 200 franchise brands sent staff and executives to learn and share best practices. The conference remains our most recommended event for anyone in franchise development.
Peter SheahanKeynote speaker Peter Sheahan, CEO of ChangeLabs and a well-known business author, opened with this quote: “The world is changing – so must you.” The world of how franchise candidates buy businesses has already changed. We are starting to see hard evidence that what worked for franchisors in the past 20 years has become failed strategy in today’s franchise buying world.
What a breakthrough franchise sales process looks like By Joe Mathews For more than 10 years, I had the distinct fortune to live and work in the rural and pristine Berkshire foothills of Litchfield, Connecticut. “The Northwest Corner,” as the locals call it, explodes into life in the spring. That weather gives way to warm, […]
Here’s what can be done to help more new franchise systems succeed By Joe Mathews and Thomas Scott Talk to any number of franchise brands at the IFA Convention with fewer than 100 franchisees or locations, and a troubling theme will emerge: An alarming number of them have not been able to grow as they […]
Marco’s Pizza, Menchie’s Frozen Yogurt and Sport Clips all make Franchise Times’ list of the top brands in franchising Franchise Performance Group’s mission statement states, “We build worth, iconic franchise brands.” Clients hire us not only to create critical breakthroughs in franchise development by helping them recruit top quality franchise partners. In March when Franchise […]
What was said that can make an impact on your growth By [googleplusauthor] and Thomas Scott The 2014 IFA conference in New Orleans was a near record event, with IFA Chairman Steve Romaniello saying there were over 3,300 registered attendees. He reported that franchise system growth is not yet at pre-2007 levels, but the franchise […]
Why one metric over all others makes all the difference By Thomas Scott and Joe Mathews Nearly 27 million people used Healthcare.org, the government’s new health insurance exchange website, during the launch month of October, and only 9.4 million were able to get past the technology problems and use the site during the first month. […]
In a franchise investment, the more a franchise candidate can relate a brand’s story to the one they have in their head, the more open they are to having conversations with franchisee recruiters, learning more and eventually making a decision to purchase. The biggest trend for 2014 and beyond is that simply bombarding franchise candidates with ad copy bullet points is a poor way to tap into this hidden desire to relate. Candidates make decisions in “story form” not in “bullet form.” Companies that most effectively articulate a detailed, interesting and helpful brand story will do better at increasing franchise candidate engagement and thus increase the number of franchisees they recruit.
6 Huge Mistakes Franchisors Make When Outsourcing Franchise Sales Organizations that specialize in outsourced franchise sales are springing up faster than ever. Many franchisors think that focusing on until-level economics and franchisee performance and no longer worrying about franchise sales will lead to higher profitability and greater operational excellence. That’s their hope. And many franchisors […]