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Franchise Sales Performance Data for 2020
Highlights from FranConnect’s annual Franchise Sales Index report Want to know how your franchise recruitment efforts stack up against the industry? FranConnect just released its annual Franchise Sales Index report,
Who wants to buy your franchise? One (or more) of these 10 personas
Defining franchise buyer personas Franchise buyers now spend two-thirds of their research journey online — scouring the internet for info before speaking with a franchise development professional. It’s imperative to
Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox
You have a great brand. Your franchisees are happy. But you’re still not hitting your franchise recruitment goals. Why? Brands often fail to do a good job telling their story
Comparing your options for outsourced franchise sales
As franchisors downsize their internal franchise development departments, here are two options for franchise recruitment. Franchisors are planning how they will come out of the massive disruption of their franchisee
Franchise Lead Generation Best Practices for 2020
Generate Buyers, Not Just Leads Millions of people research franchise opportunities each year. Very few of them become buyers. Of the 1 million to 2 million people a year who
Understanding the Franchise Buyer Journey
Part one in an educational series that will teach franchise recruiters how to be more effective as a qualified franchise candidate’s self-directed research intensifies. In our last blog post, we
How franchise salespeople and franchise developers can stay relevant in the post-coronavirus bounceback
I received a call today from a colleague I have known for over 25 years. He is a coronavirus economy casualty, losing the solid six-figure job he’s held for over
How franchisors can blunt the coronavirus impact on their business
The article that previously appeared on this page has been removed due to some negative feedback. It is never FPG’s intention to offend, and the content was only ever an
IFA Conference 2020: The Year of Execution
Each year at the IFA, breakout sessions and roundtables cover a wide variety of topics. You can tell where franchisors are struggling by looking at which sessions and tables are
The Impact of Corporate Culture on a Franchisor’s Success
By Franchise Performance Group’s CEO and Founder, Joe Mathews. Ultimately, franchising is a two-metric business. The first metric is unit-level economics. Are franchisees’ financial returns meeting their expectations? The second
In the land of benchwarmers and black swans, consider PE’s impact
BY ALICIA MILLER of FPG – AS PUBLISHED IN FRANCHISE TIMES It’s a buyer’s market out there. Consider how many franchise buyers there are per year. Do new concepts attract
Time to deploy brutal honesty for effective 2020 development
In this month’s Franchise Times Magazine, hear from FPG’s very own Alicia Miller on the smart approach to franchising in 2020: New year, new decade. Time to reflect back and
Future of Franchising – Free book download
Invitation to contribute Franchise Performance Group announces the launch of The Future of Franchising, Forward-Thinking Strategies to Build a National Brand. This book is an attempt to provide critical thinking