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Franchise Sales Performance Data for 2020

Highlights from FranConnect’s annual Franchise Sales Index report Want to know how your franchise recruitment efforts stack up against the industry? FranConnect just released its annual Franchise Sales Index report,

Who wants to buy your franchise? One (or more) of these 10 personas

Defining franchise buyer personas Franchise buyers now spend two-thirds of their research journey online — scouring the internet for info before speaking with a franchise development professional. It’s imperative to

Why Your Franchise Opportunity Website is the Most Important Tool in Your Franchise Development Toolbox

You have a great brand. Your franchisees are happy. But you’re still not hitting your franchise recruitment goals.  Why? Brands often fail to do a good job telling their story

Comparing your options for outsourced franchise sales

As franchisors downsize their internal franchise development departments, here are two options for franchise recruitment.   Franchisors are planning how they will come out of the massive disruption of their franchisee

Franchise Lead Generation Best Practices for 2020

Generate Buyers, Not Just Leads Millions of people research franchise opportunities each year. Very few of them become buyers. Of the 1 million to 2 million people a year who

Understanding the Franchise Buyer Journey

Part one in an educational series that will teach franchise recruiters how to be more effective as a qualified franchise candidate’s self-directed research intensifies. In our last blog post, we

How franchise salespeople and franchise developers can stay relevant in the post-coronavirus bounceback

I received a call today from a colleague I have known for over 25 years. He is a coronavirus economy casualty, losing the solid six-figure job he’s held for over

How franchisors can blunt the coronavirus impact on their business

The article that previously appeared on this page has been removed due to some negative feedback. It is never FPG’s intention to offend, and the content was only ever an

IFA Conference 2020: The Year of Execution

Each year at the IFA, breakout sessions and roundtables cover a wide variety of topics. You can tell where franchisors are struggling by looking at which sessions and tables are

The Impact of Corporate Culture on a Franchisor’s Success

By Franchise Performance Group’s CEO and Founder, Joe Mathews. Ultimately, franchising is a two-metric business. The first metric is unit-level economics. Are franchisees’ financial returns meeting their expectations? The second

In the land of benchwarmers and black swans, consider PE’s impact

BY ALICIA MILLER of FPG – AS PUBLISHED IN FRANCHISE TIMES It’s a buyer’s market out there. Consider how many franchise buyers there are per year. Do new concepts attract

Time to deploy brutal honesty for effective 2020 development

In this month’s Franchise Times Magazine, hear from FPG’s very own Alicia Miller on the smart approach to franchising in 2020: New year, new decade. Time to reflect back and

Future of Franchising – Free book download

Invitation to contribute Franchise Performance Group announces the launch of The Future of Franchising, Forward-Thinking Strategies to Build a National Brand. This book is an attempt to provide critical thinking